Director of SME Global Market Expansion Job London area,Greater London England UK,Management

The Director, SME Global Market Expansion will lead Mastercard’s global market expansion strategy for SMEs, owning a portfolio of growth initiatives with direct accountability for Gross Dollar Volume (GDV), Net Revenue (), market share expansion, and pipeline creation
This role combines strategic leadership, commercial execution, and ecosystem development to create scalable growth engines across priority markets and channels
The Director will partner closely with regional leadership, Product, Finance, Franchise, Marketing, and Sales teams to identify whitespace opportunities, shape investment priorities, and accelerate growth at scale
Define and lead Mastercard’s global SME market expansion strategy, identifying the highest-value opportunities to accelerate card displacement and capture incremental payment flows across priority markets
Own a portfolio of growth initiatives with direct accountability for GDV growth, Net Revenue generation, market penetration, and pipeline development
Establish the strategic framework for identifying target geographies, SME segments, verticals, and use cases with the greatest commercial potential
Lead the development and execution of global growth programs that accelerate the migration from cash, checks, wires, and alternative payment methods to Mastercard solutions
Influence investment decisions and strategic priorities by building executive-level business cases and commercialization plans
Serve as the executive sponsor for critical growth initiatives, ensuring successful execution from opportunity identification through scaling and market adoption

Strategy Development & Commercial Leadership

Define and execute Mastercard’s global SME market expansion strategy with accountability for enterprise-level GDV, revenue, and pipeline outcomes
Develop multi-year growth plans and investment priorities aligned to Mastercard’s broader SME growth agenda
Build and maintain executive-level business cases that quantify financial impact, customer value, and strategic importance
Prioritize initiatives, investments, and resources based on revenue potential, scalability, competitive advantage, and strategic fit
Establish growth targets, operating metrics, and performance expectations across markets and regions

Growth Execution & Scale

Lead large-scale growth initiatives from concept through commercialization and global deployment
Oversee pilot programs, experimentation frameworks, and test-and-learn methodologies to validate new growth opportunities
Establish KPI frameworks and governance mechanisms to measure business impact and ensure accountability
Drive rapid scaling of successful initiatives across multiple geographies while capturing and applying best practices
Ensure disciplined execution and measurable business outcomes across the expansion portfolio

Market, Competitive & Customer Intelligence

Lead the development of strategic market insights to identify whitespace opportunities and emerging growth trends
Analyze payment behaviors, barriers to adoption, and switching dynamics across SME customer segments
Monitor competitive activity, fintech innovation, embedded finance models, and alternative payment ecosystems to inform strategic decisions
Translate market intelligence into actionable growth strategies and investment recommendations for senior leadership

Opportunity Identification & Portfolio Development

Identify high-value payment flows, underserved segments, and new use cases with significant card conversion potential
Develop prioritization frameworks to guide investment allocation across regions, segments, and initiatives
Evaluate new business models, partnerships, and distribution channels that accelerate market penetration and revenue growth
Shape Mastercard’s expansion strategy…