Store Manager - Silverburn; MAT Cover

January 2027 start date!

As a Store Manager, you are accountable for the overall success of your store. You balance strong commercial performance with people-led leadership, ensuring your team feels inspired, capable, and clear on expectations. You take full ownership of the customer experience, visual standards, operational delivery, and business results, creating a store that consistently reflects The White Company brand.

This role represents a progression from delivering results personally to enabling sustained performance through others — building capability, shaping culture, and making confident, informed decisions that support both immediate outcomes and long-term success.

• Customer and Brand Experience

  • Act as the primary brand guardian within your store, ensuring every customer interaction reflects The White Company values and premium standards.
  • Lead the delivery of an exceptional end-to-end customer experience, using data, feedback, and insight to review service performance and drive continuous improvement.
  • Build strong, lasting customer relationships that encourage loyalty, advocacy, and data capture.
  • Ensure customers are supported seamlessly across all channels, including in-store, online, and remote shopping options.
  • Handle customer feedback and resolve issues with empathy, professionalism, and sound judgement, following up where needed to strengthen trust and confidence.
  • Identify and deliver local marketing opportunities to grow awareness, footfall, and engagement within the local community.

• People and Culture:
  Leading the Team

  • Lead, coach, and inspire a high-performing team to deliver outstanding results and uphold brand standards.
  • Create and sustain a strong training culture, ensuring learning, development, and coaching are embedded into everyday ways of working.
  • Develop talent through regular feedback, coaching, and structured performance conversations.
  • Build robust succession plans by identifying potential and supporting career development within the team.
  • Create a positive, inclusive, and accountable culture where everyone feels valued and clear on expectations.
  • Manage performance, conduct, and absence fairly and consistently, in line with company policies.
  • Act as a role model for behaviours, professionalism, and leadership standards across the store.

• Operational and Commercial Excellence:
  Driving Performance

  • Take full ownership of store performance, including sales, payroll, stock, and profit, with a clear understanding of P&L drivers and cost control.
  • Analyse KPIs, category reports, footfall, conversion, data capture, and customer insight through a robust rhythm and routine, ensuring performance is regularly reviewed, actions are followed up, and opportunities are consistently progressed.
  • Translate commercial insight into clear, practical actions for the team, building understanding and ownership at all levels.
  • Lead the planning and delivery of peak trading periods, ensuring the store is resourced, prepared, and focused on both customer experience and commercial results.
  • Create a commercially focused environment where the sales floor and visual presentation are continually reviewed and optimised.
  • Ensure the store is always beautifully presented, maintaining exceptional standards across visual merchandising, product presentation, housekeeping, and clear communication of seasonal messaging and storytelling.
  • Balance operational efficiency with exceptional service, ensuring ways of working enable the team to deliver both strong standards and a premium customer experience.
  • Identify and act on local opportunities to grow the customer base, strengthen partnerships, and elevate brand presence.
  • Build strong relationships with neighbouring retailers, Centre Management,…