Senior Influencer Manager

As a Senior Influencer Manager at Fabric, you take our influencer offering to the next level. You own influencer strategy across multiple clients and pitches, lead the thinking that connects creators to brand platforms, and spot rising talent before they break. You combine data-driven insight with cultural instinct, manage and mentor the Influencer Managers, and hold the senior client and agent relationships that unlock the best opportunities.

You own delivery end to end and make sure every activation ladders back to real business objectives. You have the autonomy to lead the discipline alongside the other Senior Influencer Managers and the support of the Strategy Director to keep growing the department.

You own influencer strategy across multiple clients and pitches, lead the thinking that connects creators to brand platforms, and spot rising talent before they break. You combine data-driven insight with cultural instinct, manage and mentor the Influencer Managers, and hold the senior client and agent relationships that unlock the best opportunities. You own delivery end to end and make sure every activation ladders back to real business objectives.

You have the autonomy to lead the discipline alongside the other Senior Influencer Managers and the support of the Strategy Director to keep growing the department.

You work with the Strategy Director to lead influencer strategy for pitches and live campaigns, making sure activations are deeply connected to brand platforms and business goals. You advise clients and internal teams on emerging trends, platforms and cultural shifts as a go-to expert, help evolve our influencer product, processes and measurement, and support SOW scoping to stay profitable and efficient.

You oversee talent discovery and recommendation, building best-fit rosters across celebrity, macro, micro and UGC creators. You approve vetting decisions on demographics, brand safety and content quality, negotiate complex contracts and fees directly with agents or talent, and support the Influencer Managers on drafting and reviewing contracts. You maintain and grow senior agent and talent relationships to unlock premium opportunities.

You own end-to-end delivery, keeping timelines, creative quality, usage rights and approvals tightly managed. You act as senior client contact for influencer work streams, handling escalations and influencing client roadmaps, and present strategies, PCAs and insights to senior stakeholders with confidence. You partner with internal teams and IATs to amplify content across channels. Alongside one-off campaigns, you run long-term creator programmes, including always-on and ambassador work, and keep them fresh over months, not weeks.

You set KPIs and measurement approaches, analyse performance to evaluate ROI, and turn the data into actionable insight for optimisation and future planning. You share learnings across the agency to keep raising the bar.

You line-manage and mentor the Influencer Managers, refine our influencer processes for consistency and operational excellence, and champion a culture where creators are treated as true creative partners.

• You know the creator world inside out: who’s rising, who’s peaked, what agents will and won’t agree to, and where the platforms are heading.
• You build influencer strategy that ladders to brand platforms and business goals, and you can defend it in a pitch room.
• You’re comfortable negotiating complex fees, usage and exclusivity issues.
• You hold senior client and agent…