Marketing Manager - Events

Position: Marketing Manager - Events (Permanent)
Marketing Manager – Events
£37,000 – £45,000 + Bonus + Excellent Benefits
Hybrid Working
London
Leading independent media events / marketing agency seeks highly talented Events Marketing Manager to lead across their flagship AI portfolio.
The Events Marketing Manager will focus their work on driving audiences to their conferences and bespoke meetings.

The Role:

Marketing Manager – Events
The Event Marketing Manager role is to manage and implement the smooth and timely execution of marketing campaigns that create awareness and drive traffic to their events, generate visitor registrations, and generate leads for the sales team.
Activities include:

* Building databases, setting up email campaigns, scheduling social media posts, negotiating partnerships, building websites, creating campaign performance reports and more.

* Campaign planning, execution, and analysis Setting up email campaigns, planning social posts, reviewing performance to optimise campaigns

* Negotiating partnerships and relationship building with associations and media

* Budget management and cost-effective campaign planning to hit targets

* Data research and building, utilising their database and AI platforms to reach their target markets

* Becoming fully immersed in their CRM, AI and marketing automation systems, plus becoming an expert on Facebook, Google, and Linked In advertising
Experience

Required:

Marketing Manager – Events

* 2 years of B2B exhibition event marketing experience

* A strong grasp of email marketing, digital advertising and CRM platforms

* Proven success in driving attendance to b2b conferences

* Ideally educated to degree level

* Understanding of cost control and cost management

* Creative: looking for solutions, writing great copy, and briefing designers, team members and suppliers

* Analytical; be obsessive about data, understand segmentation and be able to analyse campaign performance to make data-informed decisions quickly

* Copywriting that sells, understands the role of different media and channels, and can bring their own expertise.
Lipton Media is a dynamic, proactive and progressive media recruitment agency solely dedicated to the media industry. We are leaders across media sales and creative opportunities. We cover:
Media sales, digital media sales, print sales, exhibition sales, event sales, conference sales, outdoor sales, radio sales, marketing, conference production and editorial jobs.
Our clients range from small startup companies to FTSE 100 and 250 businesses. We work with people at every stage of their career from undergraduates looking for their first entry point into sales to senior managers and directors looking for their next challenge