Shop - Affiliate Creator Manager

Tik Tok Shop - Affiliate Creator Manager, London Responsibilities

• Build and maintain relationships with Tik Tok Shop Creators.
• Assist creators in developing their e-commerce content strategy and audience growth plans through goal‑setting, campaign and brand opportunities, and key content/merchandise directions.
• Monitor and analyse the performance metrics of creator campaigns and shoppable content, adjusting strategies as needed to optimise creator content and improve sales performance.
• Work closely with cross‑functional teams (e.g. Category, Product, Legal, Governance) to optimise processes, remove friction to creator experiences, and further support affiliate GMV growth.
• Provide support and troubleshooting for technical issues that creators may encounter.

• 3+ years experience in creator management, affiliate marketing or digital/social media marketing.
• Strong analytical skills, with the ability to interpret performance data to drive creator growth plans.
• Excellent interpersonal, communication and negotiation skills; ability to build and maintain relationships with creators and cross‑functional teams.
• A good team player, fast learner and open to challenges.
• UK market experience required.

• Familiar with Tik Tok and mainstream affiliate programs, e-commerce platforms; experience in content‑based e‑commerce is highly preferred.
• Strong connections with creators and talent agencies is advantageous.
• Knowledge and experience in live shopping may be beneficial.
• Quick learner, proactive and resilient, able to cope well under pressure.
• Ability to manage ambiguity and thrive in a fast‑paced working environment.

Tik Tok is the leading destination for short‑form mobile video. At Tik Tok, our mission is to inspire creativity and bring joy. Tik Tok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Inspiring creativity is at the core of Tik Tok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day. We strive to do great things with great people.

We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless.

Join us.

Tik Tok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At Tik Tok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.

We are passionate about this and hope you are too.