Senior Strategist

Job Title: Senior Strategist

Department: Dazed Studio

Reporting to: Brand Strategy Director

Dazed Media is the world’s leading independent fashion and culture media brand.

Thirty years ago Jefferson Hack and Rankin Waddell set up a magazine that would become a movement:
Dazed & Confused. The title became a lightning rod for cultural provocation – radically reframing international style culture. Today, we are an agenda‑setting publishing powerhouse and the most efficient way to reach the world’s most influential audiences.

Dazed Media powers an ever‑evolving network of premium digital channels and iconic print titles including Dazed and AnOther.

The company also encompasses a pioneering creative studio, award‑winning video production, exclusive events, industry‑leading talent network and efficient third‑party distribution. Dazed Studio specialises in fashion, luxury and lifestyle communications. We partner with the world’s most ambitious brands and agencies to create brave, pioneering ideas for a global influencer community.

Select clients: Apple, Absolut, Adidas, Burberry, Calvin Klein, Converse, Gucci, H&M, Instagram, Miu Miu, Prada, Valentino, Nike, Tik‑Tok, Tory Burch

Reporting to the Brand Strategy Director you will be responsible for leading the strategy across pitches and projects of large and small scale commercial projects providing integrated solutions across digital, print, events etc. You will also lead research projects & special internal strategic projects. You are passionate about creating innovative content across all platforms and work strategically with varied team members to deliver inventive, disruptive and performing campaigns and content.

• Partner with project management and sales lead to respond to proactive & reactive advertising sales opportunities for all Dazed Media platforms, publications and corresponding social channels.
• Work in collaboration with strategists, senior creative across the business, particularly editorial to lead brainstorm and proposal ideation in pre‑sale phase and for strategy (brand, creative, content) and creative proposals.
• Package high quality proposals and presentations that deliver multi‑platform client‑focused media solutions that leverage promotional and activation concepts, social, and sponsorship opportunities for clients across fashion, lifestyle and technology.
• Work closely with the sales team to interrogate opportunities when there is not a clear or reasonable brief.
• Lead, develop and craft proposal presentations that accurately deliver program opportunities with a compelling strategic marketing approach.
• Come up with white‑label, social and native content story ideas that integrate client’s objectives, brand strategy and products while still servicing the audience and overall tone of voice.
• Partner with data and insights team to deliver strategy rooted and informed by proprietary data, best‑in‑class solutions and innovation‑led ideas (formats, content types, technology etc.).
• Partner with sales partners to co‑pitch and respond to client requests for optimizations of ongoing proposals during negotiations.
• Exceptional attention to detail to create best‑in‑class work.
• Work interdepartmentally across editorial branded content, planning teams to craft business‑sound and strategic program packages.
• Support with management of other strategy team members.
• Act as an ambassador for Dazed Studio and brand guardian.

• You have 6+ years of experience in the creative / strategy industry, working on campaigns of different scales, content creation or other creative projects.
• A keen interest for youth culture, youth audiences, innovation and experimentation leading to creative solutions for commercial projects.
• You are aware of current movements and trends, with strong curiosity for audience understanding to translate into creative solutions for commercial projects.
• A collaborative team player but also able to work independently.
• You are a clear communicator, have excellent presentation skills and the ability to verbalise ideas and concepts.
• You have the ability to work at speed, with an…