Demand Generation Manager United Kingdom or Berlin, Germany

Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world.

If you're excited to shape the future of design and collaboration, join us!

We are looking for a Demand Generation Manager to manage our upper funnel customer acquisition across our Enterprise, Mid-Market, and SMB segments. Reporting to the EMEA Marketing Director, your role involves supporting product-led sales motions by crafting, building, and operating multi-channel campaigns. These campaigns convert into form-fills, MQLs/MQAs, and pipeline (PG), capturing demand across the entire EMEA region. This is a highly visible and cross‑functional role, where you’ll work with both EMEA‑based Demand Generation and Regional Marketing (Field) Managers, as well as Global Demand Generation, Brand/Social, Paid Media, Marketing Ops, and Communications teams.

An ability to wear many hats and boldly prioritise is key to success, as well as excellent communication.

An ideal candidate for this role will have a passion for juggling multiple high‑impact projects at once, working across multiple teams, markets, and channels to create localised versions of global motions, and build a localised strategy. You have an understanding of how to educate different personas about Figma, our products, and their value through EMEA‑wide marketing campaigns. You’ll know how to measure success across several channels (ex: CPL, CPMQL, open rate, click‑through rate email capture, MQLs, etc.),

as well as tie metrics back to larger ROI & business goals (PG, ARR). You know how to motivate your colleagues to get the job done, and have top‑notch communication & project management skills to drive revenue‑driving initiatives forward.

This is a full‑time role that can be held from one of our EMEA hubs (London, United Kingdom or Berlin, Germany).

• Act as the connective tissue between the EMEA Regional Marketing Managers, Global Demand Generation, and Global Brand/Social/Paid Media/Lifecycle teams to drive our key product & sales‑led motions within the region.
• Drive EMEA‑wide demand efforts for each of our sales segments (SMB, Mid Market, Enterprise) through multi‑channel localised experiences to each of our core personas.
• Be responsible for defining the appropriate lead stages, correct routing, funnel performance, and pipeline creation for our marketing programs, in partnership with our EMEA Marketing Operations Manager.
• Collaborate closely with Marketing leadership, managers, and sales reps within EMEA to understand business objectives and translate those into impactful programs that achieve desired outcomes.
• Partner with Regional Marketing teams to help tailor Demand Gen programmes to fit their local needs, including how to tai
• Report on each initiative and how performance is pacing across sub‑regions (ex: UKI+NN, DACH, S.EMEA), in addition to providing feedback to the Global Demand Generation team on how to improve centrally led campaigns.
• Lead ongoing communications, monthly and quarterly business reviews and influence a range of stakeholders including senior executives.

• Extremely strong communication and project management skills, with experience being the point person for large‑scale revenue campaigns or initiatives.
• Previous experience in both tops‑down and bottoms‑up product‑led sales motions to scale pipeline needs for rapidly growing companies.
• Strong ability to gather input and establish alignment between a large number of senior stakeholders, particularly across sales and marketing.
• Proven track record of successfully articulating large global programs within the EMEA region, and building ground‑up strategy that fits local market nuances.
• Strong analytical skills to draw conclusions and make business decisions and a strong collaborative attitude.

At Figma, one of our values is…