Senior Marketing Manager – ABM & Commercial Enablement

Location: Greater London

*
* Job Title:

Senior Marketing Manager – ABM & Commercial Enablement
**** Position Purpose
** This senior role is responsible for driving Account-Based Marketing (ABM) strategies and commercial enablement initiatives to accelerate pipeline growth and improve win rates for UK&I. Acting as the direct marketing interface for in-flight accounts and late-stage opportunities, the position provides strategic support for deal closure and serves as a key leadership partner to the Head of Marketing, ensuring continuity and alignment across strategic priorities.
** Key Responsibilities
**** Strategic Planning & Performance Tracking
*** Develop and implement marketing plans aligned to UK&I commercial priorities, focusing on later-stage opportunities and strategic accounts.
* Monitor progress, measure impact, and adjust strategies to optimise performance.
* Communicate results and improvement areas clearly to stakeholders.
** Account-Based Marketing (ABM)
*** Design and execute ABM campaigns across three tiers:
Strategic 1:1, ABM Lite (1:

Few), and Programmatic (1:

Many).
* Develop personalised content and engagement strategies for key accounts and buying groups, including account intelligence profiles and multi-channel engagement (social, display, events, PR, email, etc.).
* Track and report on account engagement and progression.
** Deal-Based Marketing (DBM) & Pipeline Acceleration
*** Act as marketing lead for pursuits above defined value thresholds, collaborating with Commercial Directors on deal strategy and messaging.
* Develop buying group matrices to inform competitive positioning and win themes.
* Drive top-of-mind campaigns targeting buyer groups to increase deal velocity and success.
* Ensure 70%+ buying committee engagement on strategic deals.
* Coordinate custom pitch decks, presentations, and competitive positioning support.
** Sales Enablement
*** Develop and maintain core sales collateral, RFP response libraries, case studies, and competitive battle cards.
* Ensure sales teams have timely, relevant, and high-impact materials to support deal progression.
** Strategic Marketing Leadership
*** Contribute to UK&I marketing strategy development, quarterly planning, and budget/resource allocation decisions.
** Cross-Functional Orchestration
*** Coordinate marketing resources across teams to support in-flight opportunities.
* Enhance digital channels to support ABM and deal-based marketing initiatives.
** Key Performance Indicators
**** Primary Metrics:
*** Marketing-influenced pipeline
* Win rate improvement on marketing-supported deals
* Pipeline velocity
* ABM account engagement and progression
** Secondary Metrics:
*** Sales enablement asset utilisation
* RFP win rates with marketing support vs. without
* Deal size increase on ABM accounts
* Sales satisfaction with marketing support
** Candidate Profile
**** Essential Criteria
*** 8–10 years in B2B marketing roles within complex business environments, with at least 3 years running ABM or DBM programs.
* Proven experience designing and executing ABM strategies across multiple tiers.
* Deep understanding of B2B sales processes, pipeline management, and commercial metrics.
* Strong background in sales enablement best practices and tools.
* Bachelor’s degree in marketing, Business Administration, or related field; certifications in marketing technology or project management are advantageous.
* Excellent communication, presentation, and influencing skills.
** Experience & Skills
*** ABM Program Design & Execution:
Expert
* Complex B2B Sales Process Understanding:
Advanced
* Deal-Based Marketing & Pursuit Support:
Expert
* Marketing Attribution & Pipeline Measurement:
Intermediate
* ABM/Market Intelligence Tools (Zoom Info, Linked In Sales Navigator):
Advanced
* Cross-Functional Stakeholder Management:
Advanced
* Content Strategy & Messaging Development:
Intermediate
* Sales Content Development & Agency Management:
Advanced
* Lifecycle Management & Automation Platforms:
Intermediate This is a high-impact role at the intersection of marketing and sales, offering the opportunity to shape Boldyn’s commercial success in UK&I. You’ll lead strategic initiatives, influence major deals, and work closely with senior leadership in a dynamic, growth-focused environment.### Prospect Introduce Yourself
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