Content Marketing Manager

We’re hiring for a Content Marketing Manager to join the Tapestry team!

If you think you’d be a great fit for the role, please send a CV and covering letter to  , with ‘Content Marketing Manager’ in the subject line.

Final date to receive applications: 23rd December

Elevating Tapestry’s brand presence and establishing our position as a leader in market research. Reporting to the Commercial Director, this role is responsible for the creation, refinement and distribution of high quality, impactful content that develops Tapestry’s position and delivers lead generation and commercial growth.

• Thought Leadership Content
  • Work closely with the Commercial Director to feed into and fulfil a strategic quarterly content calendar, working towards the annual content goals
  • Develop and finesse compelling content, including thought leadership pieces, white papers, reports, blog posts, Linked In content, and articles.
  • Working with the Consulting team to identify case studies or topic areas for thought leadership
  • Think strategically about the use and conversion of content ensuring plans are aligned to product and wider growth targets.
  • Ensure all content is well-researched, aligned with commercial and strategic goals, and highly engaging for our target audience.
• Content Production & Design:
  • Edit and develop existing marketing and sales materials, including creds decks and product sales collateral, ensuring professional polish, clarity, and consistency in brand look, voice and tone.
  • Play a key role in supporting the development of new materials, ensuring brand and voice consistency and materials deliver within audience segments.
  • Apply strong design/layout sensibilities to make all materials (presentations, proposals, reports) visually appealing and easily digestible.
• Digital Distribution & Management:
  • Create content plans that align with commercial strategic goals, manage and update the company’s Linked In presence and website content
    , ensuring timely and strategic promotion of new content and company news, demonstrating consistent growth in brand and market presence to key segments
  • Optimize content for Search Engine Optimization (SEO) where relevant to increase organic visibility.
  • Seek to get Tapestry content in key journals, podcasts and presence at industry and sector events.
• Brand & Quality Control:
  • Act as a guardian of the company’s brand, ensuring all external communications (including for example: website, Linked In, publicly facing articles & thought leadership, newsletters, conference submissions, awards entries etc.) adhere to brand guidelines and maintain a high standard of quality and deliver impact.
• Campaign Delivery & Measurement:
  • Support the launch of thought leadership campaigns (e.g. Linked In, trade press etc) and assist in measuring campaign effectiveness (e.g. content performance, lead conversion)
• Event support
  • Supporting the commercial team with coordination of any sponsorship, presence and speaking engagements at external industry events and events organised by Tapestry
  • Managing event communications
• Exceptional Writing & Editing
  
  Skills:
  
  A proven track record of writing high-quality, professional content, with a keen eye for grammar, syntax, and persuasive narrative.
• Visual Presentation
  
  Skills:
  
  Proficiency in tools (e.g., PowerPoint, Canva, InDesign, or similar) to create visually stunning and professional documents and digital assets.
• Content Strategy & Production: Experience in the full content lifecycle, from ideation and drafting to final publication and promotion.
• Digital Platform Fluency: Experience managing and updating business-focused social media (especially Linked In) and website content (via Word Press).
• Industry Knowledge & experience: minimum 3 years experience working in a Market Research Agency, with (desirable)2-years in a marketing execution or B2B content creation capacity.

• Proven track record at mid to senior level of delivering growth in a marketing and communications role, showing knowledge of marketing brand and product in a b2b role.
• Demonstrates knowledge and application of best practice in marketing, corporate communications and branding
• Self-Starter &…