Senior Marketing Manager, eCommerce – Mat Cover ( FTC

WHO WE ARE:

At Closer Still, we strive to deliver the best. We’re on a mission to be the most dynamic B2B events and communities business in every market we serve, bringing people together to learn, connect and grow.

Operating across five regions, we power over 200 market-leading events, publications and brands across Business Technologies, Healthcare, Learning, HR & Education, and Future Transport & Infrastructure.

But what truly sets us apart is our people.

We are looking for an experienced Senior Marketing Manager to lead marketing activity across our eCommerce portfolio during a maternity cover period. This is a hands‑on role combining strategic planning with campaign execution, team leadership and close collaboration with senior stakeholders.

You will work with the Head of Marketing & Content, Group Portfolio Managing Director, Group Event Director and wider teams to develop and deliver marketing strategies that drive delegate and visitor growth, engagement and revenue.

• Develop and implement marketing strategy, positioning, key messaging and product strategy for the eCommerce portfolio.
• Line manage the Marketing Manager and Senior Marketing Executive, setting clear objectives and supporting performance, development and wellbeing.
• Lead the execution of multi‑channel marketing campaigns and report on performance against KPIs.
• Be hands‑on with campaign delivery during busy periods, including copywriting, briefing and reviewing creative, building and scheduling emails, setting up and optimising digital campaigns, updating web content and producing reports.
• Own the training and development plan for the marketing team, identifying skills gaps and providing coaching and on‑the‑job training.
• Oversee the creative and design process for marketing materials, ensuring consistency with event branding and marketing strategy.
• Review audience development plans and ensure all marketing communications reflect event positioning and key messaging.
• Collaborate with partners to deliver lead‑generation and revenue‑driving marketing campaigns across live and digital products.
• Regularly review marketing plans, response rates, KPIs, attendee demographics and industry best practice, making recommendations and adjustments where required.
• Oversee community‑building and social media strategies to drive engagement and brand affinity.
• Work closely with Digital and Data teams on database management, segmentation and GDPR compliance.
• Manage marketing budgets, raise purchase orders and liaise with Finance on reporting requirements.
• Manage the planning and execution of the visitor registration process.
• Be responsible for the delivery of delegate and visitor targets, attendee revenue generation and pricing strategies.
• Support senior stakeholders in executing broader portfolio and business development strategies.

You’re a confident, commercially minded marketer who enjoys working in a fast‑paced, marketing‑led environment. You’re comfortable balancing strategic thinking with hands‑on execution and enjoy leading and developing others.

• Proven experience in a senior marketing role, ideally within B2B events, technology and/or eCommerce.
• Experience contributing to the development of insight‑led marketing plans and translating strategy into effective multi‑channel campaigns.
• Strong project management skills, with the ability to manage multiple campaigns and deadlines.
• Demonstrable experience line managing and developing direct reports.
• Excellent written communication skills, with confidence in producing B2B marketing copy.
• A hands‑on approach to campaign delivery, including email marketing, digital campaigns, web updates and reporting.
• Strong working knowledge of CRM and CMS platforms, email marketing tools and marketing automation systems.
• Experience delivering and optimising digital marketing campaigns, including use of tools such as Google Analytics and Google Ads.
• Understanding of data protection regulations and best practices in email marketing and data sharing.
• Commercial awareness and the ability to deliver sales‑led, revenue‑driving marketing activity.
• High attention to detail and the ability…