Product Marketing Manager - Patients and Services

Product Marketing Manager - Patients and Services

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Skin Analytics is an award‑winning health‑tech company that works with dermatology teams to deploy world‑leading skin cancer pathways using AI as a medical device, DERM.

Following our recent £15M series B funding round and regulatory milestones, we're ready to scale internationally, making history for AI in healthcare and the future of dermatology.

We're proud to epitomise AI for good - with a Class III CE mark, DERM is the only AI as a medical device approved to make clinical decisions autonomously in the cancer space, as well as being the first company to receive a NICE recommendation for use across the NHS.

DERM is deployed at more than 28 NHS organisations where we’re supporting dermatology teams to build sustainable services that enable patients to gain quicker access to skin cancer diagnosis. If that's not enough, we also collaborate with some of the largest health insurers to reach patients in their own homes. Recently we have launched in 3 European countries.

We are a team of passionate people on a mission to build a future where no one dies from skin cancer.

Product Marketing at Skin Analytics sits at the heart of our growth strategy. We’re looking for a strategic, ambitious and results‑driven Product Marketing Manager, dedicated to our direct‑to‑consumer services that support patients, and to our health insurance partnerships that deliver world‑class skin health services. You will act as the voice of the customer, translating deep customer and market insight into commercial strategies, value propositions, and market execution.

Reporting to the Head of Marketing, you’ll work closely with a number of functions including commercial (business development, account management and marketing), product, clinical and operations.

You’ll present ideas and rationale confidently, manage senior stakeholders, and deliver marketing programmes that directly impact growth.

Customer & Market Insight

• Act as the expert on our customers and markets, building segment intelligence across our D2C and services portfolio.
• Lead customer research and insights programmes (qualitative and quantitative) to uncover pain points, motivations, and adoption drivers.
• Translate insights into actionable recommendations for product, commercial, and marketing strategy.
• Monitor competitors, market trends, and regulatory shifts to inform positioning and commercial bets.

Product Marketing

• Develop and refine personas, segmentation models, and ideal customer profiles (ICPs).
• Define and articulate consumer and customer led value propositions, positioning and reasons to believe that reinforce the benefits and competitive advantages of Skin Analytics’ offerings.
• Translate value propositions into engaging, robust and well thought out narratives, positioning, messaging, collateral, case studies and sales enablement materials.
• Work with product, clinical and commercial teams to ensure solutions are grounded in customer needs and differentiated in the market.

Go-to-Market & Sales Enablement

• Develop and execute integrated go‑to‑market strategies for launches, new markets, and customer growth programmes.
• Equip business development, account management and operational teams with the messaging, playbooks, and training they need to shorten sales cycles and improve win rates.
• Design and scale repeatable commercial programmes that drive demand, accelerate onboarding, and maximise adoption.
• Partner with marketing colleagues to shape and integrate campaigns, events, and demand generation efforts that resonate with target audiences.

Essential skills

• Proven D2C experience in product marketing, commercial strategy, or go‑to‑market roles, with a track record of turning customer and market insight into measurable commercial impact.
• Strength in positioning, messaging, and value proposition design, able to translate complex technology into clear, compelling narratives.
• Skilled at customer engagement and research — confident speaking with customers, running insight programmes,…