Product Marketing Manager

About The Role

We are seeking an experienced Product Marketing Manager to take full ownership of positioning, messaging, go-to-market execution, and sales enablement for our suite of private‑markets data and information solutions. In this highly cross‑functional role, you will work hand‑in‑hand with Product Management, Data, Sales, and the broader Marketing team to develop clear, compelling differentiated value propositions and launch programmes that drive awareness, adoption, and revenue growth.

This is a new role and a pivotal role for someone who loves translating complex market and product insights into powerful, commercially effective narratives—and who thrives on elevating how our products show up in the market.

• Develop differentiated positioning and messaging for each asset class product portfolio and segment, rooted in customer insights, market intelligence, and competitive analysis.
• Ensure all product communications consistently articulate our value to investors, fund managers, and other private markets stakeholders.
• Build and evolve messaging frameworks, proof points, marketing assets and sales materials that scale globally.

• Lead go‑to‑market planning for new product launches (four major launches planned in 2026), enhancements, and feature releases.
• Partner closely with Product Management to deeply understand roadmaps, user needs, and commercial priorities.
• Translate product strategy into integrated marketing plans spanning content, demand generation, brand, and sales enablement.

• Create world‑class sales collateral including pitch decks, one‑pagers, product overviews, battle cards, competitive briefs, and objection‑handling guidance.
• Develop scalable, self‑serve tools for prospects to find product information at their own pace, covering the full range of buying decision team members tailored to their needs.
• Build and manage product collateral for internal sales, renewals, business development and customer success teams to support consistent, high‑quality outreach and prospecting.
• Train and empower commercial teams on product stories, personas, use cases, and competitive differentiation.

• Conduct ongoing analysis of the competitive landscape, industry trends, customer needs, and buyer behaviours in private markets.
• Summarise insights into actionable recommendations for product, marketing, and sales teams.
• Maintain up‑to‑date competitive intelligence playbooks and market landscape materials.

• Act as the connective tissue between Product, Sales, Marketing, and Customer Success—ensuring alignment at every stage of the product lifecycle.
• Inform product roadmap decisions with customer feedback and market learnings.
• Champion the voice of the customer across the organization.
• Develop and manage effective product marketing success reporting against business KPIs. Analyse results and make recommendations to improve where needed.

• 5–7 years of experience in product marketing, B2B SaaS marketing, or related roles in data, analytics, or information services (private markets or fintech preferred).
• Proven ability to craft compelling product narratives from complex technical or data‑driven solutions, and bring them to life for external audiences.
• Demonstrated success in creating sales enablement assets and executing go‑to‑market plans.
• Strong analytical skills with the ability to distil market data into sharp insights and recommendations.
• Excellent written and verbal communication skills; adept at storytelling for executive, commercial, and technical audiences.
• Highly collaborative mindset, comfort working across global, matrixed teams, able to deliver at pace and motivate colleagues this role collaborates with.
• Familiarity with private markets, investment workflows, or financial data products is a plus.
• Strategic thinker with strong project management and stakeholder engagement skills.
• Bachelor’s degree in Marketing, Communications, Business or related field.

PEI Group is a subscriber‑focused business…