Lead Brand Creative​/Channel Manager

Location:

dmg media Headquarters, Derry Street, HSK, London, W8 5HY

We are launching a new challenger brand in the high-growth functional Food & Beverage category in the UK, with retail and DTC rollout beginning in March. We’re looking for a Lead Brand Creative / Channel Manager to own the social strategy, content direction and day-to-day execution of this brand across platforms.

This is a rare opportunity to build a consumer brand from the ground up, shaping how it shows up on social, how it tells its story, and how it builds a community.

You will sit within DMG New Media, Daily Mail Group’s social-first publishing business, reaching over 150 million followers across Tik Tok, Instagram, You Tube, Snapchat and emerging platforms - giving you access to world-class creators, production, formats and distribution.

• Storytelling
• building brands on social,
• and turning content into commercial growth.

• Own the social and content strategy for the brand across all platforms
• Define tone of voice, content pillars, formats and narrative arcs
• Build a consistent, recognisable brand presence on social
• Ensure content supports both brand building and sales performance

• Develop ideas, scripts, and storyboards for short-form video and social formats
• Work with creators, on-screen talent and production teams to bring content to life
• Lead experimentation with new formats, trends and storytelling approaches
• Translate brand strategy into daily, platform-native content
• Take full ownership of channel growth, engagement and retention
• Analyse performance and optimise based on platform signals
• Identify what’s working and scale winning formats
• Build feedback loops between content, audience and product

• Lead social and content execution through product launch phase
• Build systems and workflows that scale with growth
• Help shape future campaigns, product drops and retail activations

We’re looking for someone who is creative, strategic, and deeply fluent in social platforms — but also excited by building something commercially meaningful.

You might come from:

• Social-first brand teams
• Startups / challenger brands
• Media or publishing
• DTC or performance-driven content environments

You should be:

• Obsessed with Tik Tok, Instagram and emerging platforms
• Strong at turning insights into creative ideas
• Comfortable writing scripts and shaping on-camera storytelling
• Data-aware, but creatively driven
• Excited by fast-moving, entrepreneurial environments
• Passionate about food, wellness, fitness or lifestyle culture (a big plus)

DMG New Media is Daily Mail Group’s social-first publishing business, built to reach Gen Z and Millennial audiences across Tik Tok, Instagram, You Tube, Snapchat and emerging platforms. With over 150 million followers and billions of monthly views, we are building a new kind of publisher - creator-led, platform-native, and commercially integrated.

Our benefits package increases the longer you’ve been with us. Here’s what to expect:

• 25 days’ holiday (increasing by 1 per year up to a total of 30)
• Pension plan and life cover
• Discounts on online shopping, dining cards and vouchers, and access to our Employee Assistance Programme
• Onsite gym, subsidised canteen and onsite nurse and GP clinics

Plus much more...

We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability.

We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.