Senior Account Director

About Socially Powerful

We are a global social media and influencer marketing agency powered by technology.

Socially Powerful, founded in 2017, stood as pioneers of the influencer marketing industry. Today, we are a global, award-winning leading social and influencer marketing agency with offices in the UK, USA, Europe, China and Dubai.

Embodying a social-first ethos, our social marketing agency simplifies the complexities of social media platforms, influencer marketing, paid social, and advertising with technology and performance at our core to find solutions to brand problems.

Recognizing that brand success goes beyond surface-level metrics, our influencer agency prioritizes connections to culture, marketing performance, and guaranteed results. By cutting out social media noise, we create authentic relationships and craft multi-dimensional social marketing narratives for global brands across all geographies and platforms.

Welcome to Socially Powerful, where attention meets guaranteed impact.

As a Senior Account Director
, you will own the strategic leadership, delivery excellence, and commercial success across a portfolio of high-value client accounts. You will lead integrated campaign strategy, drive business growth, and inspire cross-functional teams to deliver world-class influencer and social-first campaigns.

You will be a trusted senior partner to clients
, a mentor to your team, and a key contributor to the agency’s future - overseeing strategic direction, campaign delivery, business growth, and team development.

• Lead strategic responses to complex briefs, crafting frameworks that combine market intelligence, audience insights, and business goals.
• Set the strategic vision for campaigns and proposals, integrating influencer, content, social, and paid media into one cohesive solution.
• Oversee and sign off on campaign deliverables, ensuring alignment with client objectives and commercial imperatives.
• Drive ideation and lead strategic workshops, inspiring breakthrough creative and influencer concepts.
• Own end-to-end pitch processes - interpreting RFPs, shaping narratives, and confidently presenting to senior stakeholders.
• Collaborate with Business Development to create compelling RFIs, case studies, and capabilities decks that showcase agency strength.
• Champion integrated campaign thinking, ensuring strategic cohesion across all channels and touchpoints.

Client & Campaign Delivery

• Lead the delivery of complex, multi-market influencer and integrated campaigns across your account portfolio.
• Ensure operational rigour through structured project planning, risk management, and proactive communication.
• Oversee campaign timelines, budgets, resource plans, and reporting frameworks to ensure delivery excellence and margin protection.
• Act as the senior point of contact for executive client stakeholders, driving strategic alignment and satisfaction at the highest level.
• Sign off on key creative and content outputs, ensuring they meet client expectations, brand standards, and campaign KPIs.
• Collaborate with data and product teams to evolve performance tracking and insights across accounts.

Account Growth & Commercial Management

• Own strategic relationships across a portfolio of high-value accounts, fostering long-term partnerships and trust.
• Lead strategic advisory engagements, surfacing new opportunities and positioning the agency as a growth partner.
• Identify upsell and cross-sell opportunities across social, influencer, paid, and content disciplines.
• Lead financial planning for your accounts - including scoping, budget forecasting, profitability analysis, and commercial decision-making.
• Shape and deliver annual account plans that align client goals with agency offerings, driving shared success.
• Spearhead new business initiatives including workshops, pitch materials, and capability sessions tailored to client needs.

• Lead and inspire high-performing teams, fostering a culture of collaboration, innovation, and excellence.
• Coach and develop mid-level managers, supporting their growth into future leaders through structured development plans.
• Provide actionable, regular feedback to team members, driving learning and professional growth.
• Represent agency leadership in internal and external meetings, modelling company values and behaviours.

• Embed best-in-class operational systems, tools, and processes across your accounts to ensure efficiency, visibility, and accountability.
• Maintain accurate, up-to-dated records in platforms like Hub Spot and shared project systems.
• Champion knowledge sharing and continuous improvement across campaign and client teams.
• Govern delivery processes through structured internal and client-facing meetings, ensuring clarity, accountability, and pace.
• Uphold the highest standards of delivery quality across all outputs—strategy, creative, content, reporting, and communications.
• Embed time management best practices to ensure timely and…