Deputy Marketing Director

Deputy Marketing Director

The Talent Set are delighted to partner with Tommy’s on a fantastic Deputy Marketing Director role. This pivotal position offers an opportunity for a strategic leader to shape and drive next level growth for baby and pregnancy charity Tommy’s, making a meaningful difference through striking brand activity, innovative campaigns, engaging content and storytelling and impactful digital marketing.

The Deputy Marketing Director will raise awareness and consideration of the Tommy’s brand, bring more people to the charity for support and market the charity to target audiences, businesses and potential donors and fundraisers.

This is a particularly exciting moment to join Tommy’s as an organisation. We have recently unveiled a new creative brand platform and in the delivery phase of a 5‑year growth strategy. With maternity care firmly in the public spotlight, there is also significant opportunity to shape the conversation, build momentum and extend our reach. We are seeking someone creative and proactive to lead this next chapter, helping to translate increased visibility into meaningful change to help bring more babies home.

• Vision:
  To stop the heartbreak and devastation of baby loss and make pregnancy and birth safe – for everyone.
• Mission:
  Tommy’s leads research and transforms care. They provide expert information and support throughout the pregnancy journey. Working with communities and partners, Tommy’s challenges inequities and campaigns for change to make pregnancy and birth safer for all. Together, we save babies’ lives.
• Marketing & Engagement directorate vision:
  To make Tommy’s unmissable as a household name and a fundraising cause. The directorate encompasses Marketing, Communications and Campaigns, Public Fundraising and Digital and Innovation.

• Lead the marketing team to deliver integrated brand and marketing campaigns that raise awareness of Tommy’s mission and impact through research and provision of support among the target audiences.
• Develop and implement comprehensive marketing strategies aligned with the organisation’s mission and goal.
• Oversee the creation and execution of multi‑channel campaigns, ensuring clear messaging and impactful delivery.
• Cultivate relationships with external partners and stakeholders to enhance brand visibility and support fundraising efforts.
• Manage budgets and resources effectively, ensuring maximum return on investment.
• Use data and insight to understand audience, channels and brand and to guide the strategy, planning and execution.
• Set and track marketing OKRs, KPIs and budgets, evaluating progress, performance and delivery.
• Lead on content, audience and stories strategies.
• Drive the digital marketing strategy, growing social media presence, optimising SEO, digital campaigns, SEM and website content.
• Support our income and growth through promoting public fundraising activities and supporting corporate partnerships.

• Demonstrated experience in strategic marketing leadership and brand development and engagement within the non‑profit or charity sector.
• Proven ability to develop impactful campaigns across digital, print, and media channels.
• Excellent communication and interpersonal skills, with the ability to influence and inspire diverse audiences.
• Strong organisational skills, with the ability to manage multiple projects and priorities effectively.
• Proficiency in marketing analytics and data‑driven decision‑making.
• Commitment to the values of the organisation and a demonstrable interest in the pregnancy and baby sector.
• Ability to work collaboratively with various teams and external partners.

• Salary: £60,000‑£64,000

• Permanent
• Location:
  
  London, hybrid – 2 days in the office per week

To apply, please submit your CV demonstrating your suitability for this role by clicking the ‘apply now’ button (please do not apply via email). We aim to get back to all successful candidates within 48 working hours.

The Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, religion or belief, sex, sexual orientation, gender reassignment, marriage and civil partnership, pregnancy and maternity, disability, or age. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.