Digital Account Manager

The role

Are you a social media and paid expert that wants to change the world? Have you spent your career building your digital skills, and you now want to use them to tackle the biggest issues of our time? Do you want to create paid and organic social solutions that drive impact in the real world?

If you want to work with leading non-profit and good cause clients, helping them launch campaigns on issues like the climate crisis, renters rights, tech freedom, combating misinformation and hate speech - join our growing team of world-class communications talent at 89up.

Who are we?

89up is the global agency for not for profits and good causes. Our mission is clear: to help our incredible clients tackle the world’s greatest challenges, with a focus on climate action, social justice, economic fairness and helping to deliver the UN sustainable development goals.

We work with organisations across the UK, Europe, US, and beyond. Across the agency we deliver public relations, creative campaigns, website development, advocacy, insights, and mobilisation.

Our insight-led approach builds award-winning campaigns that drive meaningful change. .

You are joining a team of people who…

• Are passionate about driving change

• Love tackling complex problems and inspiring action

• Believe in collaborative working and creating integrated solutions

• Want to create industry leading work for causes that matter

Who are you?

In this role, you will work on some of the world’s most pressing issues - you will create and launch best in class digital campaigns that mobilise audiences across the world to make change.

We are looking for a digital and social expert, who has varied digital campaigning expertise: you will lead and implement paid and organic campaigns, analyse audience and insights data,, and co-develop multi-platform creative ideas.

You will build relationships with a broad range of clients, advising and consulting on how they can launch genuinely innovative digital campaigns - delivering fantastic results and measurable impact.

Ideally, you will be someone with 3-5 years experience activating digital campaigns in a communications agency or inhouse. You will need to have both a strategic and hands-on approach, and you will have in-depth knowledge of all digital and social media channels, in particular Meta, Linked In, X, Search, web and analytics.

Key responsibilities

Campaign management/optimization

• Develop efficient and effective multi-channel digital campaigns, that integrate into wider strategies to help our clients change the world

• Developing and implementing paid media plans including forecasting, KPI setting and audience development for channels including:
  Google Ads, Linkedin, Meta, Tik Tok, Twitter/X and beyond.

• Develop standout social content concepts that are tailored to each platform’s best practice – from thumb-stopping hooks and visuals to smart use of formats, trends and tools.

• Run paid and organic social media campaigns - from drafting copy, setting up paid social media advertising, and developing digital strategies.

• Leading the analysis of campaigns in real-time and on a going basis, to recommend and deliver optimisations against key metrics e.g. impressions share, quality score, conversion rate and budgets.

• Undertake social media analytical work with support from social listening to social mapping

• Work within our integrated team structure - helping to developing campaign solutions that use digital alongside PR, advocacy, insights, web and design to create impact

• Concept and co-create/brief petition text, social copy email journey text, news stories, letters, articles and campaign case studies based on performance analysis

Team management

• Line management of Mobilisation team Junior executives

• Account leadership – helping to lead client strategy in conjunction with the wider team & representative from the agency leadership team

• Undertake research for clients or new business proposals and present them to potential new clients

Strategic account management

• Proactively manage and work with a portfolio of clients working on campaigns that are changing the world

• Understanding your clients’ organisational objectives, building strategies and implementing work that smashes KPIs

• Building an understanding of your clients campaign goals and issue areas - delivering integrated digital solutions and continuously planning across channels and platforms

• Becoming the primary point of contact for your clients – leading weekly calls and monthly meetings