Digital Communications Officer – AR

Job Description

Digital Communications Officer
Grade: PO2
Service Area:
Communications and Campaigns
Directorate:
Strategy and Programmes
Team:
Digital Communications and Engagement

Reports to:

Digital Communications and Engagement Manager
Direct Reports:
None
Workstyle:
Roaming (medium presence – approximately two days per week onsite)

The Digital Communications Officer plays a key role in engaging residents, staff and stakeholders through high-quality, creative digital content. The postholder will manage and develop the council’s digital channels, delivering targeted, accessible and impactful campaigns that support the council’s strategic priorities and ambition to make Islington a more equal borough. A major focus of the role is producing short-form, video-led content that brings council services and frontline work to life, helping to clearly demonstrate how the council delivers for its communities.

• Plan, deliver and evaluate digital communications campaigns aligned with the council’s Strategic Plan and key priorities.
• Create compelling digital content across social media, email marketing, website and intranet channels, including filming, editing and publishing short-form video content.
• Lead on video storytelling for campaigns such as Making it Happen, translating briefs into engaging narratives that showcase frontline services and real outcomes for residents.
• Manage and grow audiences across digital channels, particularly social media and email, using insight and analytics to improve performance and reach.
• Use digital tools and targeting techniques to engage diverse audiences, including seldom-heard communities.
• Help manage and moderate social media, website and email enquiries, responding in a timely and professional manner to protect the council’s reputation.
• Ensure all digital content meets accessibility standards, GDPR requirements and council brand guidelines.
• Support the coordination, rationalisation and governance of the council’s website, intranet and microsites, ensuring clear objectives and user-focused design.
• Work collaboratively with communications colleagues, service teams, senior officers and external suppliers to deliver integrated, joined-up campaigns.
• Provide digital communications advice and best-practice guidance to colleagues across the organisation.
• Monitor, evaluate and report on digital performance, including social media, web and email analytics, and use insight to inform future activity.
• Attend site visits, meetings and events, including occasional evenings and weekends, with time off in lieu.
• Contribute to print publications and their associated digital channels as required.

• Act as a role model for high-quality, inclusive and effective digital communications.
• Work collaboratively across teams and services, embodying the council’s values of being collaborative, ambitious, resourceful and empowering.
• Support a culture of continuous improvement, innovation and resident-focused communication.

• Ensure all work complies with legal, regulatory and policy requirements, including accessibility legislation, GDPR and health and safety.
• Contribute to effective use of communications budgets and resources, ensuring value for money.