Regional Planning Manager

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit

Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

The  team at Mindshare is seeking a highly motivated and experienced Regional Planning Manager to join our EUAU Regional Planning Hub. In this role, you will collaborate with international local‑market specialists to develop integrated, future‑facing, cross‑channel media plans that drive growth and brand awareness across key European and Australian markets. This is an exciting opportunity to work on one of the world’s leading travel brands, contributing to strategic media planning and execution while expanding your knowledge of international media landscapes.

You will be part of the  team and report to the Regional Planning Account Director.

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
• Engage with local market planning experts to brief and support cross‑channel campaign planning across key EU/AU markets including UK, DE, FR and AU.
• Coordinate/manage local market and regional media partner briefing process.
• Build strong relationships with local and internal teams to ensure markets are delivering key actions across the account.
• Strategic Planning & Execution:
• Ensure cross‑channel plans have a clear, consistent rationale and are aligned to global strategy.
• Collaboration with local planning leads to design impactful, digitally focused paid media campaigns in each market.
• Act as an expert voice during client‑facing planning meetings on local market media landscapes (potential partners, channel effectiveness, measurement, and testing).
• Lead implementation process of regional campaigns, working closely with external agencies to deliver executional excellence.
• Integrate planning & media Strategy knowledge and expertise into operational practices across the account.

• Lead in the collation of competitor, market, and media activity to provide insightful updates to the clients and team.
• Work with local markets to improve planning and reporting practices on an ongoing basis.
• Keep abreast of EMEA media channel developments, identifying new channels and test opportunities for upcoming campaigns in collaboration with the Global Digital Team.
• Problem Solving & Communication:
• Problem‑solve local market challenges with confidence and present high‑quality solutions to clients.
• Communicate effectively and succinctly in all directions.
• Manage and support the development of junior talent in the team.

• Build a strong knowledge base and understanding of the client’s business and marketplace.

• Positive, enthusiastic with a can‑do attitude.
• Inquisitive and happy to question the status quo.
• Open and consultative approach with colleagues and clients.
• A team player who is interested in and excited to learn more about the world of global media and the travel industry.
• Comfortable with the use of Excel spreadsheets (advanced user is a plus but not a prerequisite).
• Ability to communicate succinctly in all…