Marketing Manager

Position Overview

The 36 Group are seeking an experienced and strategically minded Marketing Manager to join their prestigious barristers' chambers. The successful candidate will play a pivotal role in positioning their brand in the marketplace and aligning their marketing efforts with the chambers' short‑term and long‑term goals.

36 Group is one of the UK's leading barristers chambers, specialising in International Trade and Shipping, Family, Public & Human Rights, and Crime. With over 150 leading barristers, mediators, and arbitrators, including 15 Kings Counsel, our specialist practice groups offer exceptional legal advice and advocacy.

This exciting opportunity allows you to make a significant impact by creating robust marketing strategies and implementing them for the 36 Group and its individual practice areas. 36 Group seeks an all‑rounder with experience in building marketing functions and teams from the ground up, as they aim to enhance their market presence.

Candidates must have strong project and stakeholder management skills and be willing to challenge the status quo. They will manage budgets, analyse data, and report against key performance indicators (KPIs). As part of their small, tight‑knit team, you will lead all their marketing efforts, reporting directly to the Chief Operating Officer. Your contributions will be crucial to chambers growth and success.

• Effectively position the chambers' brand in the marketplace, ensuring a clear representation of their vision, mission, and values.
• Develop key messaging for the chambers and its practice areas, ensuring consistency across all marketing channels and collateral.
• Act as chambers brand champion, ensuring consistent market presence through tone of voice and brand guidelines.
• Oversee and approve all content for brand consistency, implementing processes to ensure adherence to branding standards.

• Understand the wider environment of the chambers, including competitor analysis and client insights, to inform marketing strategies.
• Create and track the Chambers' first marketing plan, implementing it across both online and offline channels.
• Develop comprehensive marketing strategies and collaborate with practice areas to create tailored marketing plans.
• Use analytics and KPIs to measure the effectiveness and performance of marketing strategies.
• Collaborate with HR to develop an Employee Value Proposition for the chambers.

• Manage the social media strategy for the Chambers and Practice areas, ensuring an active and engaging presence.
• Create and implement a content strategy that showcases the work of the chambers and practice areas.
• Develop a PR brief, select and manage a provider to enhance the market profile of the 36 Group.
• Utilise digital marketing tactics such as SEO, email marketing, and Google Business Profile.
• Research, write, and promote award submissions for practices across the business.
• Support events such as conferences, networking events, summer parties, workshops, and client training.
• Become a Lex (CRM) super‑user, fully understanding its functionalities for the chambers.

• Review and manage a marketing team (outsourced and/or insourced) to build out the marketing function.
• Champion marketing within the chambers, raising awareness of its benefits to the membership.
• Attend management meetings for strategic input.
• Manage and report on budget spend.
• Provide monthly reports on marketing KPIs to the management team.
• Manage external suppliers, including PR, directories, and web developers.
• Maintain the marketing playbook, documenting all marketing processes, passwords, and systems.

• Strategic thinking with the ability to create and execute marketing strategies.
• Strong understanding of the competitive landscape and client insights.
• Effective collaboration with senior management and various stakeholders.
• Ability to work independently and manage multiple projects simultaneously.
• Creative and analytical mindset to develop innovative marketing…