Senior Product Marketing Manager

Overview

Board Intelligence is Europe's largest board technology and advisory firm, trusted by more than 80,000 leaders across the Fortune 500, FTSE 100, and OMX 30. We transform how boards work through AI-powered software and services that improve the efficiency of board processes and the effectiveness of boards.

In 2024, we secured substantial investment from K1 Investment Management, a leading B2B Enterprise SaaS investor, positioning us for our next phase of significant growth. We're expanding our product portfolio, deepening our market presence, and building the team that will define the future of board transformation technology.

As we scale, we're fiercely protective of what makes us special: brilliant people who care deeply about the work, operate with a collaborative mindset, and are genuinely motivated by our mission to help decision-makers build better businesses that benefit society. If you thrive in environments where ambition meets purpose, you'll feel right at home.

We are building a new Product Marketing function from the ground up, and we need a Senior Product Marketing Manager who thrives on the opportunity to establish new standards and create impact from day one. You'll own the end-to-end product marketing for some of the products within our AI-powered portfolio; translating cutting-edge technology into compelling client-first narratives that drive revenue.

This is a foundational role where you'll work alongside our Director of Product Marketing to shape how we position, launch, and enable sales around our product portfolio. You'll be joining at an exciting inflection point as we evolve our offering from a point-solution to a platform story whilst reshaping our category, your work will directly influence our strategic positioning to the market and will influence how we drive sustainable growth.

If you're energised by building rather than maintaining, comfortable with ambiguity and a touch of controlled chaos, and don't mind rolling up your sleeves alongside the team, this is your opportunity to shape the future of product marketing within our organisation.

• Develop and own positioning, messaging, and value propositions for products within our portfolio
• Translate complex AI capabilities into clear, client-first narratives that resonate with Company Secretaries, C-suite Executives, and Board Directors
• Ensure all product messaging ladders up to our platform value proposition and 'board transformation' narrative
• Create ICP-specific messaging and persona-based positioning across Enterprise and Mid-Market segments
• Build messaging frameworks that balance technical innovation with business outcomes

• Develop comprehensive sales toolkits: battle cards, pitch decks, one-pagers, objection handling, etc.
• Equip commercial teams to sell value and outcomes (not just features) to support premium positioning
• Partner with Revenue teams to understand deal dynamics and refine messaging based on win/loss & competitive intelligence insights

• Lead go-to-market strategy for your assigned product portfolio and help improve our launch & feature framework
• Support cross-functional launch activities across Product, Engineering, Customer Success, Sales, and Marketing
• Measure and report on launch effectiveness: adoption rates, pipeline contribution, sales team feedback

• Support the rollout of the platform value proposition led by the Director of Product Marketing
• Collaborate with Product Managers (2-3 direct relationships) on roadmap prioritisation, beta programs, and customer insights
• Partner with the Digital Customer Success Director to provide product messaging and segmentation strategy that powers adoption campaigns
• Work with Customer-facing teams to identify proof points and customer stories that validate product value

• Demonstrable experience in B2B SaaS marketing, including experience in a dedicated product marketing role, with a proven track record of driving measurable revenue impact
• You can demonstrate expertise in translating complex…