Marketing Executive

We're looking for an ambitious Marketing Executive to support lead generation, content creation and digital marketing for our accommodation business. This is a hands-on role supporting the execution of marketing campaigns, managing social channels, updating OTA listings, and helping turn marketing activity into qualified enquiries and bookings. It's ideal for someone with 2-3 years' marketing experience who wants to develop their skills in performance marketing and see direct commercial impact.

Role Objectives

Support lead generation and bookings for our accommodation offerings through digital marketing activities.
Assist with creating and scheduling content across social channels, email campaigns, and paid advertising.
Maintain and optimise OTA listings to drive enquiries and bookings.
Help track marketing performance and contribute to testing and optimisation.

Key Responsibilities

Performance Marketing & Campaign Support

Assist with planning and executing paid acquisition campaigns across Meta and Google to drive enquiries, viewings, and bookings.
Support lead tracking and attribution, ensuring enquiries are properly logged and handed over to sales.
Help test different creatives, audiences, and messaging to improve cost per lead and conversion rates.

Content Creation & Social Media

Create and schedule performance-focused content across Instagram, Tik Tok, Linked In, and email, designed to drive engagement, clicks, and enquiries.
Maintain a content calendar aligned with occupancy targets, promotions, events, and seasonal demand.
Design marketing assets (social posts, ads, email templates, brochures) using Canva or similar tools.
Coordinate with photographers and videographers to produce content that showcases the spaces, lifestyle, and wellness offering.

OTA & Booking Channel Management

Manage and optimise all OTA listings (Airbnb, (url removed), Expedia, etc.), ensuring they're up-to-date, conversion-focused, and aligned with pricing and availability.
Update listing copy, imagery, and positioning to improve enquiry volume and booking rates.
Support direct-booking initiatives by assisting with email capture and retargeting campaigns.

Digital Marketing & Website Support

Support SEO and organic lead generation through basic keyword research, drafting blog content, and making website updates.
Work with sales and operations to ensure marketing materials reflect current availability and pricing.
Help maintain email marketing campaigns and subscriber lists.

Reporting & Administration

Track and report on key metrics including leads, enquiries, bookings, cost per lead, and channel performance.
Maintain marketing asset libraries and presentation decks for both B2B and B2C audiences.
Use campaign data and insights to identify opportunities for improvement.

Requirements

2-3 years' experience in a marketing role, ideally with exposure to digital campaigns, social media, or performance marketing.
Basic understanding of social media platforms, email marketing, and lead generation.
Hands-on experience with (or willingness to quickly learn) Meta Ads Manager, Google Ads, Canva, email platforms (Mailchimp/Hub Spot), and Google Analytics.
Strong copywriting skills and an eye for visual content.
Highly organised with good attention to detail and ability to manage multiple tasks.
Proactive, eager to learn, and comfortable working in a fast-paced environment.
Commercial awareness and interest in understanding how marketing drives bookings and revenue