Product Marketing Director

Overview

Help us use technology to make a big green dent in the universe! Kraken powers some of the most innovative global developments in energy. We’re a technology company focused on creating a smart, sustainable energy system. From optimising renewable generation, creating a more intelligent grid and enabling utilities to provide excellent customer experiences, our operating system for energy is transforming the industry around the world in a way that benefits everyone.

It’s a really exciting time in energy. Help us make a real impact on shaping a better, more sustainable future. We are hiring for a Director of Product Marketing to lead the team looking after our most important product offering, Kraken Customer. In this role, you will redefine what core customer operations systems mean for utilities. You’ll drive the go-to-market strategy, positioning, and messaging, collaborate closely with cross-functional teams, including Product, Sales, and Customer Success, to ensure successful product launches and market adoption for Kraken.

The ideal candidate has a deep understanding of the energy sector, is a visionary and a strategic thinker who doesn’t shy away from rolling up their sleeves. You’ll be managing, hiring and growing a team of product marketers to help you achieve these goals. Our PMMs wear four key hats:

• Ambassador:
  Bring deep customer, market and competitor insights into Kraken.
• Strategist:
  Define and execute GTM strategy and priorities for your solution line, driving its revenue and product adoption. Collaborate with Demand Generation, Sales, CS, and Product Management to achieve business goals.
• Storyteller:
  Shape thought leadership, positioning, and messaging for Kraken Customer and ensure mastery of your personas.
• Evangelist:
  Enable internal teams, advocates and analysts to champion product value.

• Proven experience in launching and marketing B2B SaaS products, ideally at an enterprise sales company
• Background from one of the following sectors: energy, climate change, electric vehicles or smart transport
• Excellent analytical and problem-solving skills
• Strong storytelling with the ability to simplify complex topics
• Excellent communication, collaboration, and project management skills
• Experience conducting customer and market research to drive insights and strategy
• Prior people management experience is expected

• International experience or knowledge of other languages in addition to English is welcome
• We are prioritising candidates based in London so they can come to the office at least three days a week

Kraken is a certified Great Place to Work in France, Germany, Spain, Japan and Australia. In the UK we are one of the Best Workplaces on Glassdoor with a score of 4.5 and in Germany we rate 4.7 on Kununu as a Top Company. Check out our Welcome to the Jungle site (FR/EN) to learn more about our teams and culture.

Are you ready for a career with us? We want to ensure you have all the tools and environment you need to unleash your potential. If you have any specific accommodations or a unique preference, please contact us at inclusionh and we ll do what we can to customise your interview process for comfort and maximum magic!

We may use artificial intelligence (AI) tools in the hiring process. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.