Senior Marketing Manager - Products

At Proton, we believe that privacy is a fundamental human right and the cornerstone of democracy. Since our inception in 2014, founded by a team of scientists from CERN, we have dedicated ourselves to providing free and open-source technology to millions worldwide, ensuring access to privacy, security, and freedom online.

Our journey began with Proton Mail, the largest secure email service globally, and has since expanded to include Proton VPN, Proton Calendar, Proton Drive, and Proton Pass. These tools empower individuals and organizations to take control of their personal data, break away from Big Tech’s invasive practices, and defeat censorship. Our work impacts hundreds of millions of lives, from activists on the front lines defending freedom to leaders in governments protecting sensitive information.

In some cases, Proton’s services have even been instrumental in saving lives by enabling secure and private communications in high-risk situations.

Proton today supports over 100 million user accounts with a growing team of over 500 people from over 50 different countries, from the world's top companies and universities. We value intelligence, learning potential, and ambition in our hiring process. Adaptability is key as we navigate uncharted territories and redefine how business is conducted online. We believe smaller teams of exceptional talent will always prevail over larger teams with lower talent density.

Proton has become profitable and reached scale without relying upon VC funding, largely due to superior talent that allows us to do things faster, more creatively, and more efficiently.

We have a global mindset and big ambitions but remain a start-up  value empowerment and flexibility and keep our structure flat to keep moving fast and avoid unnecessary politics. Tired of blending into the crowd? Join us and do work you can truly be proud of. Check oursocial media pagesto learn more about us:

Twitter ,Reddit ,Instagram .

The role:

We are looking for a full-stack senior marketer with a proven track record of launching and scaling new products from 0 to 1 and 1 to 10. You will lead go-to-market (GTM) efforts for multiple new products across both B2C and B2B, playing a critical role in helping Proton identify product-market fit and scale growth efficiently. This role is ideal for someone who thrives in fast-paced, scrappy environments and enjoys wearing many hats.

You will work closely with product, design, engineering, and brand to bring new ideas to life and make them resonate in the market.

What you will do:

• Launching new products:
  • Conduct competitive analyses to define market white space and inform product, pricing, and marketing strategy.
  • Lead naming, brand identity, and domain strategy for new products.
  • Identify and validate the target audience, leveraging user research and growth experiments.
  • Define positioning and messaging based on deep understanding of user needs.
  • Own the GTM strategy for multiple early-stage product launches across Proton’s ecosystem, from beta to general access.
  • Track success metrics to define product-market-fit.
• Scaling new products:
  • Test and scale marketing channels based on impact, iterating quickly.
  • Develop and execute integrated marketing plans, spanning product marketing, content, lifecycle, paid, and partnerships.
  • Track and analyze success metrics tied to awareness, activation, retention, and conversion.
  • Manage multiple new products at one time and define how they fit into the broader Proton brand and ecosystem.

What we need from you:

• 10+ years experience in product marketing, growth marketing, or full-stack marketing roles, with a strong focus on 0 to 1 product launches.
• Demonstrated success launching both B2C and B2B products, especially in startup or scale-up environments.
• Experience working with early-stage products to identify and iterate toward product-market fit.
• Deep comfort with ambiguity, experimentation, and fast decision-making.
• Strong instincts for brand, creative, and storytelling, paired with a data-informed mindset.
• Ownership mentality and the ability to build from scratch and rally others…