Product Marketing Lead

Hello there. We’re Zopa.

We started our journey back in 2005, building the first ever peer‑to‑peer lending company. Fast forward to 2020 and we launched Zopa Bank, a bank that listens to what our customers don’t like about finance and does the opposite. We’re redefining what it feels like to work in finance. Our vision for a new era of banking puts people front and centre – we’ve built a business that empowers everyone to aim high, every day, to move finance forward.

Find out more at !

As our Product Marketing Lead you’ll set the direction for how one or more of Zopa’s most important product domains show up in the market, shaping propositions, narratives and go‑to‑market strategies that drive meaningful customer and commercial impact.

Reporting into the Head of Product Marketing, you’ll operate as a senior, trusted partner to Product Directors and senior stakeholders across Marketing, Growth, Design, Content and Comms. You’ll own product marketing strategy across a portfolio of products or a complex product domain, while also raising the bar for how product marketing is done at Zopa.

• Owning the end‑to‑end product marketing strategy for a complex product domain or portfolio, aligned to business KPIs and product strategy
• Defining clear positioning, propositions and messaging frameworks that scale across products, features and journeys
• Acting as the senior product marketing voice in product strategy discussions, shaping upstream decisions with a data‑led perspective on how we prioritise effort across the roadmap

• Embedding with Product Directors and Design Leads to ensure our products are marketable by design
• Co‑creating and stress‑testing feature concepts, value propositions and customer narratives before build
• Helping teams navigate trade‑offs between customer value, differentiation, complexity and speed

• Leading high‑stakes or high‑complexity launches end‑to‑end, setting the GTM approach rather than just executing it
• Partnering with Growth, Performance Marketing, CRM, Brand & Creative and Comms to deliver joined‑up, customer‑first campaigns
• Thinking beyond ‘launch’ to how we build engaging, relevant and valuable customer relationships across the lifecycle

• Acting as a role model and multiplier for the wider PMM team: sharing frameworks, feedback and best practice
• Improving how we use insight, testing, performance data and learning loops across product marketing

• Representing Product Marketing internally as a strategic discipline, not just a delivery function
• Influencing senior stakeholders with clear thinking, crisp storytelling and evidence‑based recommendations

• You have deep experience in product marketing within a product‑led, customer‑centric business (B2C, fintech or adjacent)
• You’ve owned product marketing for complex products or portfolios, not just single launches
• You’re as strong at strategy and positioning as you are at clear, compelling copy and narrative
• You naturally think end‑to‑end, from early product shaping through GTM and post‑launch optimisation
• You’re comfortable influencing senior product and marketing leaders

No one ticks every box — and that’s absolutely fine. If this sounds like your kind of role, and you think you’ve got what it takes to thrive here,
we’d love to hear from you
.

We value face‑to‑face collaboration and a good work‑life balance. This hybrid role requires you to come to our London office 2‑3 days a week. You'll also have the option of working from abroad for up to 120 days a year!
* But no matter where you are, we’ll make sure you’ve got everything you need to thrive, both in your work and home life, from day one.

Subject to having the right to work in the country of choice.

Zopa is proud to offer a workplace free from discrimination. Diversity of experience, perspectives, and backgrounds leads to better products for our customers and a unique company culture for our people. We are made up of nearly 50 nationalities, have a DE&I forum made up of Zopians wanting to make a difference and we are proud of our culture where everyone can bring their full self to work.

Our approach to DE&I is reflected in our hiring process so please let us know if you require any reasonable adjustments.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.