Marketing Specialist

Position: Marketing Specialist (Permanent)
CRM Marketing Specialist – Marketing Automation | Lifecycle | Email | Adobe

Fully Remote (UK)
Permanent | Competitive Salary + Bonus + Benefits

We are hiring a CRM Marketing Specialist to join a high-performing Fan Engagement / Lifecycle Marketing team within a global, data-led organisation.

This is a hands-on marketing automation role focused on delivering end-to-end CRM campaigns across email, SMS and push channels. You will own the full campaign lifecycle – from strategy and audience segmentation through to build, QA, deployment, A/B testing and performance optimisation.

Key Responsibilities:

* Build and deploy large-scale CRM campaigns (email, SMS, push)

* Audience segmentation and personalisation

* Campaign automation within Adobe / enterprise marketing platforms

* A/B and multivariate testing to improve engagement and conversion

* HTML template editing and dynamic content QA

* Optimise lifecycle journeys (onboarding, retention, reactivation)

* Collaborate with Data, Mar Tech and Digital teams

Required Experience:

* Strong CRM marketing or lifecycle marketing background

* Hands-on experience with Adobe Campaign, AEP, AJO, Marketo or Salesforce Marketing Cloud

* Email marketing automation expertise

* Segmentation and performance reporting

* A/B testing and conversion optimisation

* HTML editing capability

* Experience working in fast-paced, campaign-driven environments

Experience with in sports, media, entertainment, subscription or consumer-led businesses is advantageous.

This is an excellent opportunity for a CRM Executive, Lifecycle Marketing Specialist, Email Marketing Specialist or Marketing Automation Specialist looking to own impactful, data-driven customer engagement programmes.

Apply now to discuss in confidence