Head of Media; Maternity Cover

Job description

Main Function

• As Media Planner you will be the internal champion for strategic and implementation media planning for all brands within The Swatch Group portfolio.
• You will oversee and ensure excellence inthe planning, buying and delivery of paid media, working closely with the brand, marketing and PR teams todeliveraudience centric campaigns across all media channels to meet brand communication objectives.
• The right person will be highly organised and able to bring together knowledge, insight and information from a broad spectrum of sources to assist the brands in developing local strategy and identity growth opportunities across paid, owned and earned media.
• Maximise media plan efficiencies by coordinating with other departments such as PR and ecommerce.
• Supporting innovation to remain ahead of the competition, connecting externally to stay in-touch with the latest trends
• This job will be diverse and fast paced and will require an adaptable and confident planner to manage the media process from briefing key partners, providing strategic guidance, the approval process, post campaign analysis and competitive/landscape reporting.
• Knowledge and experience of multimedia planning is a must, as is a proven track record of managing relationships with key media owners.

Key Responsibilities

• Strengthen relationships with the key media partner
• Ensure the perfect implementation of advertising guidelines
• Promote innovative media solutions in line with the evolving media landscape - advocating the importance of digital innovation
• Review all our media rates and the ranking of the publisher on the market
• Drive the creation and delivery of integrated media and communications solutions to meet KPI's
• Recommend communication initiatives with strategic partners and media owners that can be implemented on a local level
• Liaise with the specialist agencies and other stakeholders to ensure deadlines are met and ensuring a smooth process during campaign planning, delivery and measurement
• Deliver in house media training and facilitatedevelopment programs with key partners and external agencies