Influencer Associate

Salary:
Competitive Plus Benefits

Location:

London Store Support Centre and Home, London, EC1M 6HA

Contract type:
Permanent
Business area:
Marketing
Closing date: 17 February 2026
Requisition :

We’d all like amazing work to do, and real work-life balance. That’s waiting for you at Sainsbury’s. We’re one of the biggest supermarkets in the UK with one of the largest websites. So marketing here really happens  move a lot faster than you’d think too, across Brand Planning, Brand Comms and Creative, Digital Marketing, CRM and Loyalty, Nectar 360, Insights, and Corporate Responsibility and Sustainability.

More people shopping with us each week means more interactions. And thanks to data insight, we understand customers in a way that almost nobody else does. We work alongside incredible brand partners and the best agencies around. So if you have a passion to learn, grow and experience new teams, come and explore it all with us.

Influencer Associate

London location, hybrid model.

* Role to commence as of March 2nd 2026

*

Joining Sainsbury's Digital Marketing team as an Influencer Associate means being part of a vibrant and innovative environment where you will have the opportunity to work with creators and influencers to shape the Sainsbury's influencer programme. With a focus on social media strategy, trendsetting content creation, and influencer outreach, you will play a key role in driving brand engagement and community management.

This role offers a dynamic setting for individuals who are passionate about social media, fashion, and retail, providing the chance to contribute to impactful campaigns and collaborate with diverse teams, agencies, and platforms.

What you'll do

As an Influencer Associate at Sainsbury's in the Digital Marketing division, you will play a key role in supporting the Influencer Lead to manage the Sainsbury's influencer programme. Your responsibilities will include collaborating with creators and influencers to publish content across social channels in alignment with the brand strategy, owning the influencer calendar to coordinate content utilisation for paid media, and providing community management on influencer content while ensuring compliance with brand guidelines.

Additionally, you will attend events, track and measure influencer activity, and engage in competitor analysis and reporting to optimise the effectiveness of the influencer programme. Your deep understanding of social media, experience in working with digital media agencies, and passion for staying current with social media trends will be essential as you navigate this dynamic and creative role.

Who you are

As an Influencer Associate for Sainsbury's, you are a dynamic and creative individual with a deep understanding of social media and a passion for engaging with influencers and creators to drive brand visibility and customer engagement. With excellent project management skills and experience in working with digital media agencies, you are adept at managing multiple priorities in a fast-paced environment and ensuring that influencer content aligns with brand guidelines and strategy.

Your enthusiasm for social media trends, strong organisational skills, and ability to make informed decisions regarding influencer partnerships and content approval make you a valuable asset to the Digital Marketing team in enhancing Sainsbury's influencer programme.

• Experience working with digital media, creative or influencer agencies.
• Experience of social media tools and platforms (e.g. Sprout).
• Experience in paid-social.
• Experience of retail.

#LI-SM1

We are committed to being a truly inclusive retailer so you’ll be welcomed whoever you are and wherever you work. Around here, there’s always the chance to try something new — whether that’s as part of an evolving team or somewhere else across the business - and we take development seriously and promise to support you. We also recognise and celebrate colleagues when they go the extra mile and, where possible, offer flexible working.

When you join our team, we’ll also offer you an amazing range of benefits. Here are some of them:

Starting off with colleague discount, you'll be able to save 10% on…