Managing Director, Commerce Media; Amplifi

Job Description

Dentsu is an integrated growth and transformation partner to the world's leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

A critical executive leadership role within Amplifi UK - responsible for defining, leading and growing our Commerce & Buy-Side Retail Media proposition across the UK&I business in line with our media++ strategy. This individual will own our end-to-end buy-side Commerce Media strategy, bringing together retail media, commerce data, marketplaces, activation, partnerships and closed-loop measurement into a cohesive, differentiated go‑to‑market solution that drives growth for our clients and for dentsu.

They will lead the design and development of our Commerce Media product - shaping how we partner with retailers, platforms and technology partners, how we integrate commerce signals across channels, and how we build proprietary and next‑gen capabilities that give our clients competitive advantage.

This role is both strategic and market-facing. The MD will act as dentsu's senior industry voice for Commerce Media - representing externally through thought leadership, PR, events and tier‑1 pitches - while also owning senior C‑suite client relationships to unlock organic and long‑term growth. As a member of the Amplifi Executive Leadership Team, they will also play a central role in shaping the broader direction, culture, operating model and growth of Amplifi UK.

This individual will oversee a high‑growth and priority capability for our business and as such, will be accountable for the commercial performance, maturity and market reputation of Commerce Media across dentsu UK.

• Executive Leadership: Member of the Amplifi UK Executive Leadership Team. Help shape the group's overall strategy, growth agenda, culture and talent model. Act as a senior representative of the wider dentsu and Amplifi business, not solely the Commerce capability.
• Commerce Media Strategy & Vision: Define and lead dentsu's UK Commerce Media vision and roadmap. Actively lead Commerce Media's role as part of our wider media++ strategy and establish a clear, competitive, differentiated proposition that integrates retail media networks, marketplaces, commerce data, performance channels and measurement into one cohesive solution for clients. Ensure our strategy is aligned to market evolution, retailer priorities, platform innovation and most importantly, client growth needs.
• Proposition & Solution Development: Design and scale a suite of proprietary and next‑gen Commerce Media solutions. Productise our capabilities into clear, sellable offerings that can be adopted across all dentsu agencies and scaled consistently. Partner closely with our Media Effectiveness and Data & Technology teams to embed automation, AI and closed‑loop measurement into everything we deliver.
• Partnerships & Ecosystem: Working with our Amplifi Partnerships team, own senior strategic relationships with key retailers, retail media networks, marketplaces and commerce technology partners. Support the development and enablement of our joint business plans that drive preferential access, innovation opportunities and commercial advantage for dentsu and our clients. Identify emerging partners and new routes to market that enhance our competitive position.
• Business Growth: Accountable for Commerce Media revenue, profitability and margin growth in line with our media++ 3 year strategy. Prospect and drive organic growth across our existing client base through senior relationship leadership and consultative selling in partnership with our wider commerce capability, the client leadership community,…