Midweight Copywriter

About VML

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human‑first, award‑winning work for blue‑chip client partners including AstraZeneca, Colgate‑Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca‑Cola Company, and Wendy’s. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization.

In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

VML is a WPP agency (NYSE: WPP). For more information, please visit , and follow along on Instagram, Linked In, and X.

We're looking for a talented and enthusiastic Midweight Copywriter to join our team, focusing on one of the world’s leading car groups. You'll play a key role in crafting engaging and effective copy for a diverse range of CRM communications, including Direct Mail, Email, SMS, MMS, and various digital and social platforms. The ideal candidate will have demonstrable experience in creating compelling content that contributes to customer engagement, supports loyalty initiatives, and helps drive business objectives.

You will collaborate closely with marketing specialists, content strategists, and designers, contributing to impactful email campaigns, persuasive marketing messages, and effective CRM content. This role requires a solid understanding of customer behaviour and strong copywriting skills, with a desire to further develop your expertise in the automotive sector.

• Crafting, editing, and proofreading high‑quality CRM content for newsletters, emails, landing pages, and other digital platforms, under the guidance of senior team members.
• Actively collaborating with cross‑functional teams to contribute to content strategy and support customer engagement efforts.
• Applying insights from customer data to understand audience needs and preferences, and informing copy decisions.
• Diligently ensuring brand consistency in style, tone, and voice across all CRM communications.
• Assisting in the development of creative concepts and ideas for CRM campaigns.

• Proven experience as a Copywriter, CRM specialist, or similar role, preferably within an agency or fast‑paced in‑house environment.
• Proficiency in interpreting and effectively adopting the distinct writing style and tone of voice for various brands.
• Familiarity with content management systems and CRM tools.
• An understanding of SEO principles and how they apply to content creation.
• Excellent written and verbal communication skills, with a keen eye for detail and grammar.
• A demonstrated ability to manage multiple tasks and meet deadlines while maintaining high‑quality work.

• Produces clear, concise, and engaging copy that is on‑brand, on‑message, and targeted to the intended audience.
• Presents ideas and copy effectively to internal teams and, on occasion, supports senior team members in client presentations.
• Possesses a solid comprehension and understanding of brand continuity, brand guidelines, and brand positioning.
• Actively participates in feedback sessions on creative briefs and proposed work, contributing to creative quality and collaborative processes.
• Develops an eye for identifying potential opportunities for creative work, with guidance from senior colleagues.
• Executes creative copy efficiently and effectively, following the direction of Creative Directors and senior copywriters.

We are seeking a detail‑oriented individual with a natural curiosity, a proactive attitude, and a strong passion for writing. A portfolio showcasing previous written work, particularly in CRM campaigns and demonstrating an ability to craft engaging, attention‑grabbing content, will be highly beneficial during the selection process.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.