Marketing Executive

We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100.

Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections.

We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses.

We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100.

Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections.

We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses.

This position will be based in London and require you to be in the office 3 days a week

Are you a creative marketing talent ready to make your mark on the international education scene? Join the GESS Education team at Informa Connect and become the driving force behind our prestigious portfolio of education events spanning Dubai, Saudi Arabia and more to be announced soon!

In this dynamic and impactful role, you'll craft compelling campaigns across multiple channels, analyse performance data to drive results, and bring innovative marketing strategies to life. Your creativity will shape how educational professionals and suppliers connect across our flagship GESS Dubai event—the leading education exhibition in the MENA region—and our expanding international portfolio.

If you're passionate about education, thrive in a fast-paced global environment, and want to flex your marketing muscles with a supportive team that values innovation, this is your opportunity to shine on an international stage!

The Role

We're looking for a savvy Marketing Executive to join our GESS Education team within Informa Connect. You'll report to the Marketing Manager and help develop, monitor, and improve our campaigns. You will be working on our flagship show, GESS Dubai, as well as our newly launched GESS Saudi Arabia event.

What You'll Do

• Create and manage multi-channel content – develop and execute compelling content strategies across social media, digital platforms, and email campaigns that align with objectives and drive meaningful engagement.
• Drive data-informed marketing optimisation - Analyse campaign performance metrics to identify trends and opportunities, then implement evidence-based enhancements that maximise ROI and audience engagement.
• Maintain brand excellence and quality standards – Ensure all marketing materials adhere to brand guidelines and meet high-quality benchmarks, preserving consistency across all touchpoints and communications.
• Drive Cross-Functional Collaboration - Work seamlessly with sales teams, conference team, designers, web team, and external partners to align marketing efforts with broader organisational goals and facilitate integrated campaign execution.
• Support Exhibitor and Sponsor Success - Address exhibitor marketing needs and fulfil sponsorship deliverables with attention to detail, ensuring all stakeholders receive exceptional support and value from their participation.
• Demonstrate adaptability in a dynamic environment - Embrace emerging priorities with agility and resourcefulness, proactively identifying and responding to changing marketing needs as they arise within the organisation

• Enthusiasm and a willingness to learn and develop
• Good time management, problem solving and organisational skills
• Positive attitude, team player
• Adaptable problem-solver with natural intuition and ability to thrive in dynamic environments
• Self-starter with initiative who proactively identifies opportunities beyond assigned tasks
• Quick learner who eagerly embraces new tools,…