Senior Product Marketing Specialist, Bókun

Bókun is seeking a highly motivated and experienced Senior Product Marketing Specialist to join its team.

Reporting directly to the Senior Product Marketing Manager, this role is pivotal in bridging the gap between customers, product, engineering, sales, and broader marketing teams, ensuring that solutions resonate deeply with target audiences. You will be the voice of the customer, driving customer-centric strategies from product inception through to post-launch optimisation, ultimately contributing to product adoption and business growth across the entire customer lifecycle.

Key responsibilities:

• Lead and support the development and execution of comprehensive GTM strategies for new product features and major launches, ensuring alignment with overall business objectives.
• Innovate GTM approaches by researching and analysing alternative product launch methodologies to determine the most effective strategies for the diverse customer base.
• Conduct thorough post-launch analysis, research, and gather insights to drive continuous product improvements.
• Maintain a constant pulse on the competitive landscape, conducting ongoing reviews for both ICP and non-ICP customers to ensure Bókun remains competitive and identifies new opportunities.
• Translate complex market insights and customer feedback into actionable recommendations for product development and marketing efforts.
• Support the GTM for specific initiatives, ensuring clear communication and value proposition.
• Develop and implement strategies to increase product adoption of both new and existing features across the customer lifecycle, from pre-customer engagement to tenured users.
• Contribute to general educational content creation and support broader brand projects.
• Collaborate on the creation and revamp of key Product Marketing assets, including product explainer videos, diagrams, product education materials, and channel manager support content.
• Develop compelling sales enablement content and tools that empower the sales team to articulate product value and overcome objections effectively.
• Serve as a critical bridge between product, engineering, sales, and marketing teams, fostering seamless communication and ensuring a unified approach to product development and market positioning.
• Manage and prioritise multiple projects concurrently, adapting to a fast-paced and evolving environment.
• Actively participate in cross-functional discussions, bringing a strong customer and market perspective to strategic planning.
• Minimum of 3-5 years of progressive experience in Product Marketing, preferably within a SaaS, B2B, or travel technology environment.
• Demonstrable experience in developing and executing successful Go-to-Market strategies for software products.
• A passion for understanding customer needs and a commitment to customer-centric product development and marketing.
• Experience creating a variety of product marketing assets, including sales enablement materials, product videos, and educational content.
• Proven ability to conduct customer research (qualitative and quantitative) and translate insights into compelling product narratives and marketing strategies.
• Strong analytical skills with the ability to analyse market trends, competitor activities, and product performance data to inform strategic decisions.
• Excellent written and verbal communication skills, with the ability to craft clear, concise, and impactful messaging for diverse audiences (internal and external).
• Highly collaborative, with a track record of working effectively with product, engineering, sales, and marketing teams.
• Self-motivated, proactive, and able to manage multiple projects simultaneously in a dynamic environment.

How to apply: Please  to apply for this position.