Senior Digital Strategy Executive

Company description

With a history that dates back over 80 years,
Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our ‘Power of One’ business model, with teams that span multiple disciplines across clients such as Aldi, P&G, P&O Ferries, Primark, Samsung, Stellantis, and Visa.

We place a huge focus on our People and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential and we encourage everyone to make “Brave Plays” in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign’s Best Places to Work for three years in a row (2021, 2022 and 2023) and most excitingly,
Media Week's Agency of the Year 2023!

APEX is the growth and solutions hub of Publicis Media — the team that takes on investment risk to deliver guaranteed performance and business outcomes for some of the world’s biggest brands. We turn trading advantage into strategic advantage.

APEX - Digital Strategy Senior …

We’re growing our APEX Digital Strategy Team and looking for a Senior Digital Strategy Executive who knows digital media — and wants to push it further.

You won’t just activate campaigns — you’ll help shape innovative, performance-led solutions across:

Display | Online Video | DOOH | Audio | Social | Retail Media | CTV
…all backed by APEX trading power, pricing advantage and outcome guarantees.

APEX - Digital Strategy Senior …

You’ll work across top UK agency
brands (Zenith, Starcom, Spark, Digitas) and global clients like Disney, Samsung, LVMH, Asda, Currys, Stellantis, Visa, Tik Tok and Adobe
. Big brands. Real impact.

• Lead the response to client briefs, crafting innovative and performance-driven media plans across Programmatic Display, Video, DOOH, Audio, Retail, and Social platforms, ensuring alignment with client business objectives.
• Design and implement advanced audience and targeting strategies for proposals, driving real-time consumer engagement and delivering measurable results across various business KPIs.
• Maintain and manage sales pipeline, ensuring timely distribution of briefs, plans, collateral, and sign-offs to agencies, activation teams, and media partners.
• Collaborate closely with operations and finance teams to ensure accurate and timely invoicing for all successful activations, maintaining financial integrity and transparency.
• Foster and maintain strong relationships with both new and existing agency stakeholders, becoming an expert in APEX capabilities and driving enthusiasm for our product offerings.
• Provide day-to-day support across key agency clients, taking sole responsibility for managing a number of new and developing agency clients, ensuring high levels of client satisfaction and growth.
• Coordinate with agency teams to collect and provide necessary campaign launch items to internal and external activation teams, ensuring seamless campaign execution and delivery.
• Ensure 100% accuracy within Salesforce of booked, pipeline, and forecasts, adhering to best practices, naming conventions, and data standards, and managing agency and client Salesforce dashboards.
• Mentor and provide training and support to new hires and Digital Strategy Executives, sharing knowledge and best practices to develop a high-performing team.

Within 6 months, you could be managing your own portfolio of clients and confidently selling the APEX value proposition across agencies and partners.

• Familiar with digital marketing platforms and tools, such as Programmatic Display,…