Global Marketing Manager – Export

Location: London or surrounding counties

Reporting to: Global Sales Director & Founders

Working pattern: Predominantly remote, with intermittent London meetings, event support and flexibility to support US time zones

Salary: £50,000–60,000 + benefits

Markets: US (primary), UK & EMEA

Tequila Enemigo is an ultra-premium tequila brand built on genuine craft and uncompromising quality. Founded by entrepreneurs with deep roots in both the spirits industry and luxury brand building, Enemigo has grown rapidly across international markets, secured a Premier League sponsorship with Fulham FC and established itself as a serious challenger in the super‑premium category. The brand is now majority Mexican‑owned and entering its next phase of international expansion across the US, UK and EMEA.

We are looking for a Global Marketing Manager to shape how Enemigo shows up across international markets. This role blends luxury brand building with commercial execution – you will own the marketing function and be responsible for ensuring every campaign, activation and piece of content directly supports the brand’s growth, with the US as the primary market.

This is a hands‑on role with real creative ownership. You will lead campaigns, manage budgets, brief agencies and get into the detail of asset creation when needed. You will also work closely with sales and distribution partners to ensure marketing is always commercially grounded – not just aesthetically beautiful but driving results.

Enemigo has an existing sports marketing presence through its Fulham FC partnership. You will play a key role in activating and extending this asset, as well as identifying future opportunities in sports and lifestyle partnerships.

• Lead the development and delivery of global and market‑specific marketing campaigns, with a primary focus on the US market
• Own premium on‑trade and off‑trade activations, ensuring best‑in‑class brand experiences that convert
• Work closely with sales teams and distributors to align all marketing activity with commercial priorities and sell‑through targets
• Activate and extend the Fulham FC sponsorship and explore new sports and lifestyle partnership opportunities

• Plan and deliver trade, consumer and influencer events that reinforce Enemigo’s luxury positioning
• Support founder‑led moments, product launches and international brand showcases
• Manage venues, partners and suppliers to ensure exceptional execution every time

• Own global social media strategy, content planning and execution across all platforms
• Brief and manage agencies, creators and freelancers, ensuring quality and consistency
• Ensure all content reflects Enemigo’s premium aesthetic and tone of voice without exception

• Design and adapt marketing assets as needed, including social content, POS, presentations and event materials
• Work hands‑on with Adobe Creative Suite, Canva or similar tools when required
• Lead development and global rollout of POS and brand materials, ensuring they are visually elevated and commercially effective
• Maintain brand consistency while tailoring assets for different markets and channels

• Support global communications and brand storytelling across earned and owned channels
• Coordinate with PR agencies and market partners on launches, announcements and press opportunities
• Own the marketing budget, tracking spend against ROI and reporting on performance to leadership
• Plan, manage and optimise paid media activity across key platforms

In the first 6 months, you will have immersed yourself in the brand, built strong relationships with sales teams and distribution partners, taken full ownership of social media and content output, and delivered your first campaigns and activations in the US and UK markets. You will have a clear handle on the marketing budget and a plan for how to deploy it.

By 12 months, you will have established a consistent and elevated brand presence across all channels, delivered measurable commercial impact through…