Strategy & Innovation Director

This job is with Omnicom Media Group, an inclusive employer and a member of my Gwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.

Senior strategist with a passion for innovation, joining a vibrant strategic community, responsible for delivering thought leadership, best practice and campaign strategies delivered via the PHD Network.

The role is split across VW Brand and Porsche – with a focus on Innovation for VW Brand and on Strategy for Porsche. There is a split reporting line.

For Porsche your role will be to lead and drive the development and implementation of global communication, media and innovation strategies. You will also develop best practice guidelines for media effectiveness, creating a data‑led approach to brand building and performance driving. You will be supported by an Associate Strategy Director and Planning Manager, growing them in their roles. You will report to the Global Business Lead.

For VW Brand you will drive the innovation agenda, shaping and delivering ideas that connect strategy to real‑world impact and ensure our outputs are filled with original thinking and media imagination. You will work closely with a senior strategic team. You will report to the Global Strategy Lead.

In both roles you will nurture high‑impact client relationships, provide ongoing thought leadership and ensure strategic consistency and innovation across all deliverables.

You will advise and steer local markets in strategic planning and innovation, supported by the Global Business and Strategy leads and specialist area experts.

You will work in an integrated team with Omnicom counterparts in creative (Omnicom), performance (OPMG/RAPP) and others to create 360 consumer journeys and inventive campaign ecosystems.

You join a team of experienced strategists who must be able to deliver “top‑to‑bottom” strategies that connect to asset development and campaign activation in market.

We’re looking for a highly experienced agency strategist and innovation director that also has expertise and/or experience working in integrated or x‑agency teams with creative and other specialisms.

An independent self‑starter you will be able to quickly establish credible relationships with senior clients and creative agency counterparts to effectively position PHD (and Omnicom) as a valued strategic partner.

As Strategy & Innovation Director, you will be responsible for delivering consistent excellence in brand strategy and innovation across all touchpoints and markets. You will shape paid, owned, and earned consumer journeys, defining channels, audiences, and message themes at a global level, while leading the innovation agenda to surface new opportunities and ensure ideas are distinctive, actionable, and designed for cross‑channel effectiveness.

Your remit will include collaborating with media and technology partners and working with market research, audience data and cultural trends to unlock exclusive formats and pilot innovation opportunities, as well as developing campaign toolkits and creative guidelines that scale across markets and channels. You will present thinking with clarity and conviction, winning trust and securing approval for ideas that stretch what’s possible, and contribute to award‑winning work that helps the agency and clients gain recognition for bold, original thinking.

You will be expected to connect into the wider innovation and strategic planning community, sharing inspiration and scaling successful approaches.

You will lead, mentor and manage the Associate Strategy Director for Porsche.

• Extensive experience in strategic planning roles and innovation leadership.
• Proven track record of leading strategy development on large, complex accounts and turning strategic thinking into tangible, executable experiences.
• Deep knowledge of communication strategy and a clear understanding of evidence‑based media planning and how this impacts on media guidelines/principles.
• Ability to craft communications plans that combine imagination with implementation – ensuring ideas are distinctive, doable and designed for cross‑channel…