Senior Global Influencer Marketing Manager; FTC

Position: Senior Global Influencer Marketing Manager (12 Month FTC)
Location: Greater London

Stylish, grounded, uplifting – these values live through everything we do hout the collaboration, honesty and friendship between our teams, we wouldn’t be where we are today. We curate a world of beauty that’s ethical, inclusive – and importantly – good fun. We inspire you to live your best life. We are Boden.

** Overview
* * The Senior Global Influencer Marketing Manager will devise the strategy and own the execution of the global creator marketing approach, with a key focus on scaling the global influencer gifting programme. This role will oversee the end-to-end process, from creator identification and outreach through to activation, performance tracking, and optimisation. The successful candidate will define and manage departmental KPIs, delivering measurable, commercial results that maximise reach, engagement, and brand impact, while contributing to a cohesive, high-performing influencer marketing team.
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* Location:

** 4 days per week at our North Acton office, 1 day WFH.
This role is for a
** 12 Month FTC,
** candidates applying must be comfortable with this.
** What You Will Do
*** Programme Execution
** Together with the Global Head of PR & Influencers, devise the global paid creator and gifting programme growth strategies and oversee the team’s day-to-day execution of both programmes.
* Design and execute a scalable influencer gifting model using Shop My. Put supporting processes in place to accelerate the programme and achieve a twofold increase in scale by the end of 2026.
* Develop partnership briefs and incentive structures that are brand-aligned and enable creators to produce authentic, high quality content optimized for performance across Meta channels, You Tube and Tik Tok.
* Proactively identify innovative ideas that lead the way in creativity and performance.
* Creator & Content Coordination
** Drive ambitious creator onboarding growth while maintaining rigorous standards for long-term brand fit, values alignment, tone, and consistency with brand and product marketing.
* Oversee the paid partnership and gifting trackers, oversee contract negotiations and manage usage requests, deliverables,
* Demonstrate excellent relationships with creators and agents and show expertise in contract and fee negotiations.
* Align with the content and product marketing teams to create influencer product edits that will not only drive performance but will produce high-performing, elevated content suitable for multi-channel use. Elevate content to “boost-ready” status, suitable for paid media amplification.
* Review and vet all creator content ensuring it is on brand and has the potential to be high performing.
* Run structured feedback loops with creators and internal teams to improve conversion over time and build repeatable, scalable models for creator led creative.
* Performance Reporting
** Oversee the creation of weekly and monthly reports, analyse performance and ROI, delivering clear insights, strategic recommendations and optimisation principles.
* Share insights that highlight which creators, content formats, and narratives are delivering the strongest efficiency, scalability, and overall impact.
* Collaborate with teams to evolve storytelling formats based on performance insights and emerging creator best practices.
* Trend & Cultural Monitoring
** Continuously innovate, bringing new ideas, formats and technologies that drive effectiveness. Monitor competitor activity to ensure the brand remains culturally relevant and ahead of industry shifts.
* Creative Collaboration
** Guide and support junior team members in their professional growth, encouraging an environment of collaboration and agility.
* Working alongside affiliate influencer, brand, paid social, organic social and creative teams to provide data-informed feedback on creator imagery, video, and messaging that resonate most with audiences and support brand goals.
* Assist in the creation of elevated in-person activations and events with a creator first lens to drive content creation and reach.
* Budget & Investment Support
** Oversee the influencer budget with accuracy and accountability, ensuring efficient investment against performance metrics.
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