Head of product marketing

Hybrid role with two to three days a week in our London office

Seccl is the Octopus-owned embedded investment platform that’s on a mission to helping more people to invest – and invest well.

We’re B-Corp certified with an amazing product-market fit, impressive early traction and the potential to transform an outdated industry, for the better. We've been growing fast and will scale even faster over the next few years.

We’re also proud to be part of Octopus, the £multi billion group that's on a mission to breathe new life into broken industries, through companies like Octopus Energy, Octopus Investments and Octopus Money.

Check out the Seccl website for the latest on our products and our mission to shape the future of investments.

We’re looking for a Head of product marketing to join our Content and Comms team. This is a newly created role designed to accelerate the growth and impact of Seccl’s brand. You’ll lead how Seccl’s suite of software and services is positioned, articulated and taken to market.

As a core part of our commercial function, you’ll define and drive a product marketing strategy that helps digital banks, wealth techs, investment platforms and adviser firms clearly understand how Seccl can power their investment propositions — at speed and at scale.

The Content and Comms team sits at the centre of how Seccl shows up in the market. We shape our brand and drive awareness and engagement through content, campaigns and events. As we scale, we’re focused on delivering creative, insight-led activity that directly supports commercial outcomes and strengthens our position in the industry.

Working at the heart of the business and partnering closely with Product, Marketing and Commercial teams, you’ll build the messaging frameworks, positioning and go-to-market structure that connect what we build to the value our clients care about most. You’ll play a pivotal role in ensuring our propositions are clear, differentiated and consistently adopted — while helping to establish and mature a product marketing function that’s central to Seccl’s next stage of growth.

• Shaping and delivering the product marketing strategy that connects what we build to how we sell and communicate it

• Establishing clear frameworks for positioning, messaging and market segmentation to guide commercial activity

• Equipping the commercial team with compelling value propositions, clear messaging and competitive insight

• Developing a strong understanding of our target market and ideal customer profile

• Leading go-to-market planning for launches and releases, ensuring aligned objectives and coordinated cross-team activity

• Capturing and sharing customer and market insight to inform propositions, messaging and go-to-market decisions

• Coaching and developing a small, high-performing product marketing team

• Championing clarity, collaboration and evidence-based decision-making across the commercial engine

• You have significant experience in product marketing or proposition management within fintech, SaaS or another B2B technology environment

• You’re an inspiring people leader with proven experience developing and motivating high-performing teams

• You’re skilled at designing and executing go-to-market strategies, value propositions and product positioning

• You collaborate effectively across product, content, design and sales teams, bringing empathy and alignment

• You have a strategic mindset and can balance long-term brand building with near-term commercial impact

• You communicate clearly and confidently, simplifying complex concepts

• You have experience scaling a product marketing function in a fast-growing technology company

• You rely on a lot of top-down direction. Here, you’ll have a lot of freedom and ownership of your role, and you’ll be expected to shape your own progression

• You’re not comfortable working in a fast-paced environment. Our speed and scalability are what set us apart; you need to be able to act quickly and think on your feet

• You struggle to follow through on ideas. We value people who do what they say they will. If you care about something, you…