GEO & AI Account Director

ROAST is a multi-award-winning independent performance media agency, founded in 2015. We proudly work with brands like Rightmove, Experian, and LEON, with one clear goal: to deliver better return on advertising spend (ROAS) than anyone else.

How do we do it? By combining both media intelligence and data science, along with constant experimentation, we create solutions that will drive the biggest impact.

But none of this works without exceptional people – which is why we put talent first, always. Training, progression, and opportunities to learn are baked into how we work. We want our people to feel happy, supported, and inspired.

Exceptional company culture isn’t an add-on at ROAST – it’s the engine. It powers everything: creativity, collaboration, retention, results. We’re proud of the culture we’ve built, because it’s authentic and intentional. Rooted in shared values, not just surface perks.

ROAST have created a place where people belong, grow, and do their best work – together.

We are looking for an enthusiastic, personable, and strong Account Director to join our growing Client Services team  have expanded our product and offering in SEO to incorporate GEO and all AI based search so are looking for someone who is able to capitalise on the opportunities that this presents.

We are looking for a competent communicator, who can influence and drive positive change within the agency and across our clients. The Account Director will inspire and motivate delivery teams and our clients alike.

Reporting to a Group Account Director, the Account Director will be responsible for the developing AI search and GEO opportunities by converting existing projects into retained relationships. This exciting role involves not only building solid client relationships and managing revenue but also capitalising on your previous SEO & GEO/LLM knowledge as well as your management skills, with the support of the delivery team.

The AD role is expected to lead and undertake key Client Servicing responsibilities, including, and not limited to, contractual conversations internally and externally and ensuring the flow of client revenue is consistent with their portfolio target.

Whilst managing your clients, there will be the need to upskill across the agency's wider business & marketing services. This will be carried out alongside your Client Servicing team to ensure development is standardised.

Enthusiastic and confident individual with the ability to interact well with people on a personal and professional level and to thrive in a fast‑paced, high‑pressure environment.

• To manage all GEO & LLM search projects with the ultimate goal of converting them into retained ongoing relationships
• Working closely with Head of Search and Head of Innovation, help to build out and productise our offering to ensure we are a market leading agency at the forefront of new search opportunities
• Develop and build their own AD ‘pod’ of clients focused on “new search” activity as above. You will build a team of Account Managers and Account Executives (working with existing resource initially) training and upskill these individuals as needed
• An important part of the above will be to play a critical role in the preparation and delivery of pitch work for new opportunities
• Supporting day to day operations to ensure continual high levels of communication with clients
• Provide strategic direction/recommendations to clients to ensure campaigns meet and exceed KPIs
• Responsibility for all finance processes, including internal forecasting and reconciliations
• Responsibility for client fees, hours, changes to contract, contract renewals and scope of work opportunities
• Responsibility for client pod retention and growth which includes maintaining a stable revenue stream across client portfolios and helping identify opportunities to involve other departments.
• Develop marketing materials to help promote and grow the agency and our clients
• Attend marketing events to speak to prospecting clients

You will be an enthusiastic and confident individual with the ability to interact well with people on a personal and professional level, and thrive…