Demand Gen Effectiveness Professional; CPS

Position: Demand Gen Effectiveness Professional (CPS)
Location: Greater London

# Demand Gen Effectiveness Professional (CPS)
Job Req  Date: 18 Feb 2026

Function:
Brand and Marketing Unit: UK Business

Location:

UK Wide, United Kingdom Salary:
Competitive Job Req  Date: 9th February 2026

Function:
Brand & Marketing

Location:

London, Birmingham, Manchester, Bristol Salary:
Competitive with great benefits##
** Why this job matters
** This role is critical to driving the success of BT’s growth and performance marketing strategy by ensuring demand generation activities are executed effectively and efficiently. It underpins the delivery of high-quality campaigns that optimise conversion, maximise ROI, and scale pipeline growth. By managing processes, improving operational effectiveness, and reducing waste, the role enables accurate forecasting, better targeting, and seamless campaign execution.

Ultimately, it ensures that marketing investments deliver measurable business impact and support BT’s overall growth objectives.##
** What you’ll be doing
*** Drive operational effectiveness across demand generation activities to maximise ROI and reduce waste.
* Manage campaign governance processes, ensuring compliance with agreed standards and frameworks.
* Support accurate forecasting and pipeline reporting by maintaining data integrity and performance tracking.
* Collaborate with Demand Gen Managers and wider marketing teams to optimise campaign delivery and execution.
* Identify and implement process improvements to streamline workflows and enhance efficiency.
* Monitor campaign performance metrics, providing insights and recommendations for optimisation.
* Coordinate tagging and tracking requirements to ensure accurate measurement of campaign impact.
* Work with finance and procurement teams to manage budgets and reduce unnecessary spend.
* Ensure alignment between demand generation activities and overall growth and performance marketing objectives.
* Act as a point of contact for troubleshooting operational issues and resolving blockers to campaign delivery.##
** Skills required for the job
*** Strong understanding of demand generation processes, campaign governance, and performance optimisation.
* Proficiency in marketing technology platforms (e.g., Google Ads, Adobe Analytics, DV360) and data management tools.
* Analytical skills to interpret campaign performance data and identify improvement opportunities.
* Ability to manage budgets and optimise spend to maximise ROI.
* Excellent organisational skills for managing multiple campaigns and deadlines.
* Strong stakeholder management and collaboration skills across marketing, finance, and procurement teams.
* Problem-solving skills to troubleshoot operational issues and streamline processes.
* Attention to detail for accurate tagging, tracking, and reporting.
* Communication skills to present insights and recommendations clearly.
* Adaptability to work in a fast-paced environment and respond to changing priorities.##
** Experience you would be expected to have
*** Proven experience in managing demand generation or performance marketing operations within a large organisation.
* Hands-on experience with campaign governance, compliance processes, and operational frameworks.
* Demonstrated track record of improving marketing efficiency and reducing waste through process optimisation.
* Experience working with cross-functional teams, including finance, procurement, and marketing, to deliver campaigns effectively.
* Familiarity with managing budgets and ensuring accurate financial tracking for marketing activities.
* Previous involvement in implementing tagging and tracking standards for campaign measurement.
* Experience in using marketing analytics to support forecasting and pipeline reporting.
* Exposure to troubleshooting operational issues and resolving blockers in campaign delivery.
* Background in supporting strategic marketing initiatives aligned to growth and performance objectives.##
** Our leadership standards
*** Leading inclusively: I inspire and build trust through self-awareness, honesty and integrity
* Owning outcomes: I take the right decisions that benefit the broader organisation
* Delivering for the customer: I execute brilliantly on clear priorities…