Head of Brand Marketing – FTC

Position: Head of Brand Marketing – 12-15 Month FTC
Location: Greater London

The UK is IG Group's biggest market by revenues, and IG is the biggest brand in the UK leveraged trading sector. This is a prominent role in the UK&I team and the wider business. Reporting to the UK Marketing Director, you'll lead a talented team of Campaign, Product Marketing, Consumer Insights, and Partnerships & Events specialists, fostering a culture of strategic thinking, creative excellence and commercial focus.

The role also encompasses managing a multi-million pound media spend, creative and media agency relationships.

We are seeking a strategic and commercially-minded Head of Brand Marketing to lead our UK brand execution, product marketing and campaign delivery for a
** 12-month fixed-term contract (maternity cover)**. The ideal candidate will be responsible for leading a high-performance team, executing our new brand strategy, and leading our campaign calendar to grow market share, enhance our reputation and drive revenue.
* Proven track record in a senior brand or marketing role with demonstrable experience bringing brand strategies to life through integrated campaign delivery
* Strong understanding of product positioning, messaging frameworks and go-to-market planning, working with Product team to launch new features and products
* Strong ATL media planning and buying experience, with expertise managing multi-million pound upper and mid-funnel budgets and optimising for efficiency and effectiveness
* Ability to translate consumer and market intelligence into actionable brand, product and campaign strategies
* Experience working with creative and media agencies to deliver award-worthy campaigns
* Experience in partnerships, sponsor ships or brand collaboration programmes (desirable)
* Background in fintech, or fast paced D2C consumer brands
* Experience operating in regulated environments (desirable)
* Bachelor's degree in Marketing, Business, Communications or related field; MBA or advanced degree (desirable)
* Exceptional communication and storytelling skills, with the ability to inspire creative excellence and influence stakeholders at all levels
* Strategic thinker with strong commercial acumen – you understand how brand investment drives business growth and can articulate the connection between brand health and commercial performance
* Insights-driven decision maker who balances data with creative intuition
* Collaborative leader who builds strong relationships across functions and drives integrated working, particularly with Product teams
* Strong people leader who develops high-performing teams through coaching, empowerment and clear accountability
* Organised and detail-oriented with the ability to manage complex marketing calendars and multiple stakeholder priorities
* Competitive salary
* Flexible Benefits Package on top of your salary (12%)
* Private medical cover options
* Life insurance
* 25 Days holiday, with 1 additional day off to celebrate your Birthday & 2 additional days off a year for voluntary work (28 in total)
* The option to buy and sell holidays
* Unlimited access to the Linked In Learning Platform
* Employee-led LGBTQ+, Women’s, Black and Parents & Carers networks with an annual budget for organising events & projects that foster an open, diverse and inclusive culture
* Enhanced carers leave offering
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