Head of Marketing, Mat Leave Cover

Job Title

Head of Marketing (maternity cover- 12 months)

London

Hybrid

Global Data Healthcare operates an intelligence platform that empowers leaders to act decisively in a world of complexity and change. By uniting proprietary data, human expertise, and purpose-built AI into a single, connected platform, we help organizations see what’s coming, move faster, and lead with confidence. Our solutions are used by over 5,000 organizations across the world’s largest industries, delivering tailored intelligence that supports strategic planning, innovation, risk management, and sustainable growth.

Global Data Healthcare is Global Data’s largest division, and at a pivotal point in its growth journey. Following multiple acquisitions and having recently received transformational investment, we are in the process of being carved out from the main Global Data business. We need curious, ambitious, courageous people to support us in achieving our vision to deliver intelligence that transforms uncertainty into opportunity for the world’s most successful organizations.

Our big ambitions mean that life at Global Data Healthcare is fast paced, entrepreneurial and rewarding. Working together in an intellectually challenging environment, where learning is super-charged to keep us on our toes, the highly stimulating, fast‑paced, global environment we operate in, and our bold ambitions result in unique learning opportunities for our people.

This is an important leadership role within our high-performing, award-winning Healthcare events team. The successful candidate will have proven hands‑on experience of creating and implementing innovative marketing strategies to deliver best‑in‑class, highly engaged audiences across our 25 annual events, media and communities, as well as the expertise to help develop and deliver the next stage of our growth. Working in close partnership with the Commercial Director, Head of Delegate Acquisition and Head of Production, you will be a highly collaborative team player, able to quickly build your internal network of key stakeholders across the HC Division and GD Group Marketing teams.

Important that HC Events marketing planning and execution are closely aligned to the wider strategic goals of GD’s Healthcare Division, as well as optimising and delivering year‑on‑year growth to our event audiences (sponsors/exhibitors/speakers/delegates).

• Develop and implement a global marketing content and campaign strategy to deliver double‑digit year‑on‑year growth (Sales/revenue/attendees) and optimise the quality of our audiences.
• Streamline and optimise the customer journey and build retention campaigns to deliver 80% retention across all of our events.
• Open up new revenue streams (for example delegate revenue) to deliver double‑digit year on year new logo growth (Sponsors/Exhibitors/attendees).
• Effectively optimise and integrate multiple channels for all marketing campaigns, including social media, email, telemarketing and partnerships.
• Define and deliver a strategy for managing and growing our marketing database and list‑building/targeting campaigns and ROI.
• Ensure a structured campaign analytics framework, across all channels, is updated and monitored to determine, communicate and build on measurable ROI of all activity.
• Ensure marketing best practice is implemented for all channels.
• Deliver multi‑channel marketing campaigns that are data‑driven, with a focus on increasing audience acquisition.
• Build and maintain excellent working relationships with stakeholders.

• Experience with email marketing and industry‑leading ESPs, ideally Hub Spot and Salesforce.
• Understanding of customer segmentation and optimising cross‑sell, up‑sell, win‑backs, new business and cross‑divisional opportunities.
• Collaborative approach and experience working effectively with cross‑functional teams.
• Ability to manage multiple projects in a schedule‑driven, fast‑paced environment.
• Excellent organisational and communication skills.
• Ability to assess and prioritise campaigns based on business requirements.
• Be an experienced performance…