Marketing Lead; maternity cover

To you, a Marketing dashboard is like a piano score was to Beethoven. And who is that getting themselves in the backseat of the car to join a sales call? You, of course! You care just as much about nurturing existing customers as you do about winning new ones. You can call a key partner in the morning, plan our next customer event before lunch and finish off the day tweaking your latest campaign.

See that person in the bathroom mirror every morning? Excellent.

We’re looking for a senior UK marketing lead - a hands‑on, commercial operator who thrives at the intersection of marketing, sales, partnerships, and customer marketing. Your mission is to ensure that as many British nursery owners and managers as possible know that Famly is the only platform worth using to run their business - and that existing customers continue to see, feel, and get value from Famly every single day.

And who are Famly? We’re on a mission to close the collaboration gap in early childhood. So we’re building the world’s most collaborative Early Childhood Platform - a software platform for the adults in a young child’s life to connect, share their workload, and learn about early childhood. Basically, Famly makes life easier for educators and families so that they can get back to what matters.

By driving and executing our UK marketing priorities, you’ll operate in a market where Famly is already the dominant player, with almost 30% of nurseries using our platform. You’ll be collaborating closely with the sales, customer success, and product teams to drive awareness and growth, while deepening customer relationships and supporting engagement, retention, and expansion.

The role will initially be a maternity cover for Head of UK Marketing with the strong possibility to transition into a permanent position elsewhere in the Famly marketing org once the Head of UK Marketing returns from maternity leave.

We’re looking for someone based in London.

• Translate UK business goals into clear marketing priorities and campaigns that drive awareness, leads, adoption, and retention
• Develop and execute the UK marketing strategy across acquisition, customer marketing, and local presence
• Work closely with Sales and Customer Success to align marketing with the full customer lifecycle
• Support customer communication, education, and engagement initiatives in collaboration with our global customer marketing efforts
• Support our global Brand Director in understanding and implementing positioning and messaging
• Collaborate with our centralised revenue team to improve funnel efficiency and customer value
• Understand what makes UK nursery owners and directors tick
• Develop and manage marketing relationships with key industry experts and partners
• Support the planning of events, partnerships, local campaigns, and community efforts.
• Ideate and help support campaigns together with our global brand team
• Collaborate with a team of 15+ creative and digital marketing specialists
• Act as the voice of the UK market in global planning, bringing customer insight, market trends, and feedback into the room

• Have experience leading marketing at a nursery group or early childhood supplier

OR

• Have 5+ years owning and executing field marketing and local marketing initiatives in close collaboration with sales teams
• Understand SaaS and its general GTM model
• Have proven experience in significantly generating revenue for the business
• Comfortable working with Hub Spot, GA4, Clarity, Webflow, performance marketing channel analysis
• Have experience building demand gen and lifecycle strategies, allocating budgets, and running experiments
• Enjoy working closely with Sales and Customer Success, translating real customer needs into marketing action
• Consider yourself proactive - good at remembering to loop back on tasks, and spotting problems.
• Have a massive bias for action.
• You’re good at context switching, preferring to work on lots of different things at once.
• You happily change your mind with new information.
• You give a damn about early childhood and want to give a better start to life to millions of children.
• You’re comfortable being the most senior…