Head of Marketing

Overview

The Head of Marketing will lead a multidisciplinary team during a period of significant change. You will set the strategic direction for Marketing, Content Creation & Publishing, and Events, ensuring cohesive and impactful activity that supports RSSB’s business plan. Working closely with the Head of Engagement and senior leaders, you will be accountable for marketing communications, brand management, knowledge publication, digital marketing, and stakeholder engagement across both member‑funded and commercial portfolios.

This role combines strategic leadership with hands‑on oversight of campaigns, digital channels, customer insight, and market positioning at a time when RSSB’s digital capability is rapidly evolving.

• Lead and inspire a high‑performing marketing team that drives engagement and impact.
• Create and implement an integrated marketing strategy aligned to business objectives across all RSSB offerings, including Affiliation, Training, Consultancy, Supplier Assurance, and business units.
• Establish Marketing as a credible strategic partner to the CEO and senior leadership team.

• Oversee the development of digital and traditional marketing campaigns across multiple platforms.
• Protect and enhance RSSB’s reputation, ensuring consistent and coherent brand presence.
• Lead content and publishing activity to ensure knowledge outputs are accessible, high‑quality, and aligned with member and customer needs.

• Ensure digital marketing approaches support customer‑centric engagement and effective commercial strategies.
• Leverage improvements in CRM and analytics to enhance customer insight, targeting, and measurement.
• Maximise the value of the new website, enabling personalisation, improved UX, and effective digital engagement.

• Work closely with Commercial colleagues to support lead generation, retention, and revenue targets.
• Provide tools, content and materials that enable commercial teams to meet their objectives.
• Evaluate UK and international markets to identify growth opportunities for Affiliation, Training and Consultancy.

• Manage relationships with marketing suppliers and the external agency, including briefs, budgeting and project oversight.
• Ensure the Brand Experience, Events, and Content Teams work collaboratively to deliver coherent and high‑quality outputs.
• Lead the development of a video strategy and manage production of marketing videos with the preferred supplier.

• Skilled in defining, managing and analysing marketing strategy, including segmentation, KPIs, budgeting, messaging and channel planning.
• Proficient in using performance metrics such as CAC, LTV and CAC:
  
  LTV to optimise digital channels.
• Experienced in developing dashboards, trackers, and cross‑functional tools to support consistent execution and reporting.
• Strong ability to adapt marketing strategies in line with emerging digital technologies, CRM capabilities and analytics developments.
• Proven ability to build constructive relationships across teams and lead effectively through organisational change.
• Demonstrated agility in managing shifting priorities and balancing competing demands.
• Experience managing and mentoring teams, including capability building and resource planning.
• Holder of a professional marketing or communications qualification.
• Expert communicator able to tailor messages to diverse audiences and influence internal and external stakeholders.

• Strategic thinker – sees the broader organisational context and long‑term priorities.
• Challenges convention – confident in providing assertive, insight‑driven recommendations.
• Innovative & adaptive – drives transformation and continuous improvement.
• Influential communicator – builds networks and conveys ideas credibly across industry and government.
• Product mindset – advocates for customer value and industry impact.
• Coherent voice – sets the overarching narrative and ensures organisational alignment.

• A confident and future‑focused Marketing function that supports RSSB’s…