Creative Strategist

Creative Marketing Strategist – In-house D2C - Ecommerce – Hybrid London | Up to £60k

Our client is a fast-growing D2C business operating at the intersection of ecommerce, performance marketing and consumer psychology in the wellness/beauty sector. With a rapidly expanding customer base and a data-led approach to creative, the business is scaling quickly and investing heavily in strategic, performance-driven content to fuel growth.

They are now looking for an experienced Strategist to join their high-performance Growth team and take real ownership of creative direction across ads and landing pages. This is a hands-on, commercially focused role within a fast-paced, highly collaborative environment. You will work closely with media buyers, designers, editors, UGC creators and landing page teams to turn insights, trends and customer psychology into high-converting creative that drives measurable results at scale.

What will I be doing?

• Developing creative concepts rooted in customer pain points, reviews, surveys & support insights
• Analysing competitor ads and platform trends across Meta, Tik Tok and You Tube
• Translating product benefits into hooks, angles, scripts and visual storylines
• Building structured creative testing roadmaps for planned, data-led experimentation
• Reviewing ad performance to identify winning hooks, fatigue signals & optimisation opportunities
• Using metrics - thumbstop ratio, hook rate, hold rate, CTR and CVR to inform creative decisions
• Turning performance insights into new creative iterations and test ideas
• Writing clear briefs for designers, editors, UGC creators and influencers
• Providing script structures, shot lists, messaging hierarchy and hook variations
• Ensuring creative execution aligns with strategic intent and positioning
• Developing landing page messaging including above-the-fold content, offers and objection handling
• Aligning ads and landing pages for consistent, conversion-led messaging
• Supporting a weekly creative testing pipeline across new concepts, iterations and formats
• Maintaining a creative insights library of winning hooks, angles, patterns and scripts

What do I need?

• Strong experience in DTC marketing, creative strategy, performance creative or paid social
• Experience working in an agency environment with FMCG brands, or within a fast paced consumer focused business.
• Proven track record of developing ad concepts that scaled effectively
• Experience collaborating with media buyers, designers or growth teams
• Deep understanding of consumer psychology, emotional triggers and direct-response marketing
• Ability to interpret ad performance data and translate insights into creative decisions
• Strong copywriting and scripting skills
• Highly structured thinker, able to build systems, not random tests

Nice to have

• Experience working with UGC creators or influencers
• Familiarity with CRO or landing page optimisation
• Knowledge of platform creative tools such as Meta Ads Library or Tik Tok Creative Center
• Comfortable reviewing creative using Figma or similar tools

What is on offer?

• Competitive salary up to £60k depending on experience
• Hybrid working with time in a London office
• Opportunities for ongoing learning, mentorship and development
• Direct access to senior leadership
• A genuinely ambitious, collaborative and performance-driven culture

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Spotlight Recruitment is an Equal Opportunities Employer. Our focus is to ensure we're inclusive every day, helping our clients to recruit and build organisations that reflect modern society and celebrate diversity in all its forms. We want our candidates to feel that they belong and can be their best, regardless of background, identity or culture and we especially welcome applications from under-represented groups.

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