Shopper Activation Specialist

Shopper Marketing sits within our UK&I Marketing team and is all about finding ways to bring to life the brand for our shoppers.

Our aim is to take our marketing plans and implement them with our retailers to drive sales in an increasingly crowded shopping environment.

The person in this role will have responsibility for developing and delivering in-store and online activation plans in our retailers. They will plan and manage their customer media budgets and work with our brand managers to ensure that we champion the shopper, customer and product agenda at the point of purchase. They will play a key role within our cross-functional retailer teams, both internally (working closely with commercial and category) and externally (building strong relationships with the team at the retailer).

While previous marketing experience would be a benefit in this role, it’s not a requirement – we’re more interested in your passion for creating impactful campaigns with our retailers and understanding how shoppers tick.

You’ll be:

• able to build and deliver a retailer media plan that meets the needs of the customer, brand and our drinkers
• a creative problem solver with a can-do attitude
• results oriented and pro-active, with a sense of ownership and personal accountability for delivery
• brilliant at working cross functionally and building relationships
• comfortable using and analysing data when forming recommendations and reviewing media activity

What you’ll have:

• a proven record of building great relationships with customers or external partners
• an ability and passion for bringing a brand to life in the increasingly busy retail environment.
• a “finger on the pulse” of the external shopper environment; drawing inspiration from and knowledge of the market, category and competitors

You’ll get:

• To lead and manage the shopper relationship for some of our key customers in Grocery and OOH (Out of Home) channel
• To own the relationship with some of our key external agencies
• The opportunity to work with our brand activation partner to showcase our brand at trade shows and customer events
• To help shape the shopper teams strategy and processes, be a passionate and active member of the shopper team and the wider UK&I marketing team
• To work with a bunch of brilliant people across our Brand, Commercial, Category and Creative teams

We want innocent to be a great place to work, so we do lots of stuff to make people feel at home and try to make sure everyone’s career is shaping up the way they want it to. There are plenty of opportunities to have a go at something new or take things further.

In exchange for helping us do business in the right way, you’ll get a solid rewards package that includes a salary (phew), private healthcare, a target-based bonus, and a bunch of other nice things like a day off on your birthday. And yes, you get free smoothies.

We also know that not all our drinkers come from the same background, or think the same – so why should we? At innocent, we want to be a great place to work where a diverse bunch of people from all backgrounds can turn up and thrive. When we hire, we want all the juice, bits, and pulp that make you who you are.

Even if you don’t think you can tick all the boxes, if the job sounds right for you, come and throw your hat in the ring.

Probably best to get your skates on though, as we might close this early if we get loads of applications.