Social Media Manager

Social Media Manager

Reports to:

Social Director

Tapped into the latest content and cultural trends, and know how to transform ideas into captivating, high‑performing content? Are you a strategic thinker and content calendar legend who can nurture and grow a community but also get hands‑on with content creation and inspire the wider business?

Then slide into our DMs!

Based in Old Street, London, SAMY is a dynamic marketing agency that harnesses data and technology to create best‑in‑class strategies, creative, and campaigns. Our teams are fascinated by human behaviour, especially how it impacts online activity. We help brands maintain relevance by understanding their customers better through unrivalled research methodologies. We boast a diverse client list that includes global leaders like McLaren and The North Face, plus, we’re a fun bunch with a diverse range of thoughts, ideas, and approaches.

For this role specifically, we need your help to take a household FMCG brand, new to the business, to mega social‑first levels. We’re talking no red tape, low barrier to entry, unbridled, fun and engaging social‑first content ideas.

We’re seeking a creative and strategic Social Media Manager with a passion for ideating, creating, briefing and managing engaging and relevant content. In this pivotal role, you’ll be responsible for developing innovative content strategies, bringing them to life, and strategically managing their performance across platforms to resonate deeply with our client’s audiences. We’re looking for someone who instinctively knows how to craft industry‑defining content calendars and is motivated to get up and make their vision come to life at the speed of culture.

• Lead the creation of engaging, platform‑specific content (video, text, image, interactive, etc.) that resonates with target audiences and reflects the unique brand voice of the brand.
• Define and implement content strategies that align with client objectives and brand aesthetics.
• Stay at the forefront of algorithm updates, emerging platform features and industry trends to continuously optimise content performance and reach within the same FMCG product category and beyond.
• Develop and champion innovative content concepts that push boundaries and deliver significant results.
• Lead the reactive creation and deployment of content to capitalise on emerging trends in culture, ensuring peak relevancy.
• Contribute to the development of internal best practices and processes for content creation and management.

• Develop, shoot, edit and publish social‑first content (including short‑form video, image albums and copy) tailored to the unique specs of platforms.
• Lead content calendar creation and population, ensuring alignment with strategy and timely delivery.
• Create compelling post captions that elevate visuals and drive engagement.
• Lead and collaborate closely with designers and the production team, as required, for more involved campaigns and shoots.

• Monitor all social channels to provide timely responses to comments and messages, fostering positive brand sentiment while enforcing community guidelines.
• Proactively engage with followers, industry creators and advocates to build a loyal community.
• Identify emerging trends, common pain points and customer sentiment within the community to provide actionable insights for community‑powered content.

• Lead the generation of insightful and actionable reports on social media performance, providing data‑driven recommendations for optimisation in monthly reports and Quarterly Business Reviews (QBRs).
• Conduct competitive analysis to identify trends, benchmark performance and inform strategic decision‑making.
• Utilise social media analytics tools (e.g., Meta Business Suite, Tik Tok Analytics, Google Analytics) to track, interpret and report on performance at a strategic level.

• Help lead the development and delivery of compelling client presentations and reports, clearly articulating content strategies, results and future…