Social Strategist

We are looking for a Social Strategist to join our creative agency and lead social strategy across a portfolio of brands. This is a senior, consultative, and highly creative role that requires deep platform knowledge, cultural fluency, and the ability to shape social-first thinking for clients across diverse sectors.

You bring a challenger mindset, with the confidence to question, push back, and raise the bar when needed.

You will act as a thought partner to clients, guiding them on how their brands should show up across established, emerging, and community-driven platforms, including non-traditional social environments. You will help clients understand shifts in culture, audience behaviour, and platform trends, translating these into bold, insight-driven creative strategies and campaigns.

This role sits at the intersection of strategy, culture, and creativity, supporting account and creative teams while influencing senior client stakeholders.

• Lead the development of social strategies for multiple client accounts, ensuring alignment with brand objectives, market dynamics, and cultural relevance
• Serve as a senior adviser to clients, helping define the role of social within broader brand and marketing plans
• Create long-term social roadmaps and frameworks grounded in insight, creativity, and platform behaviour
• Support pitches, proposals, and new business by shaping the social strategic approach

• Partner with Creative Directors, Creative Leaders, editors, and designers to develop social-first creative ideas, campaign platforms, and content ecosystems
• Lead culturally informed creative thinking, identifying opportunities for brands to participate meaningfully in cultural conversations and niche communities
• Bring a strong point of view on platform-native creative across Tik Tok, Instagram, You Tube, and importantly Reddit, Discord, Twitch, and emerging spaces
• Actively contribute to the agency's cultural, creative, and innovation labs, participating in initiatives that explore emerging behaviours, technologies, platforms, and formats
• Lead social thinking within innovation forums, identifying early opportunities for experimentation

• Take full ownership of insights and research
• Interpret performance data and cultural insights to drive continuous optimisation across platforms
• Produce clear, narrative-driven reports that translate results into strategic recommendations and creative implications
• Conduct competitive and cultural audits to identify whitespace opportunities

• Demonstrate a deep understanding of audiences and behaviours
• Provide expertise across both mainstream and emerging platforms, advising clients on how their brands should behave, communicate, and build communities
• Develop engagement strategies for community-led environments, ensuring authenticity and respect for platform norms
• Stay ahead of platform updates, cultural trends, and behavioural shifts, proactively educating clients and internal teams
• Identify opportunities for experimentation, innovation, and test-and-learn programmes

• Present strategies, insights, and creative recommendations to senior client stakeholders in compelling and persuasive ways
• Build strong strategic client relationships, positioning yourself as a trusted consultant who adds value beyond brief execution
• Work closely with social partners to ensure social strategy aligns with wider channel planning and client direction
• Support and lead social strategy for new business pitches, contributing to pitch narratives, credentials, and strategic positioning

• 5-7+ years in social strategy or digital strategy roles within a creative, digital, or social agency
• Demonstrated success developing and presenting social strategies across multiple brands or accounts
• Strong creative sensibility, with experience shaping or influencing campaign ideas and content direction
• Deep understanding of major social platforms and emerging/alternative ones (Reddit, Discord, Twitch)
• Excellent communication, storytelling, and presentation skills - confident leading client-facing discussions
• Ability to synthesise data, cultural insight, and platform behaviour into actionable strategies
• Experience briefing and collaborating with creative teams

• Experience working on integrated campaigns involving paid, earned, influencer/creator, and community
• Familiarity with social listening and insight tools
• Experience in pitches and new business environments
• Interest in gaming, streaming culture, youth culture, and digital communities

• A natural strategic thinker with strong creative taste and cultural curiosity
• Confident and consultative - able to advise, challenge, and lead clients with authority
• Proactive and culturally plugged-in; always aware of platform innovations and community trends
• Collaborative and team-oriented, able to work…