Retail marketing manager

Full time | ELP Consult Ltd. | United Kingdom

Posted On 20/02/2026

Manufacturing

City London

Province City of London

Postal Code EC1A

• Plan, manage, and deliver retail and fleet marketing campaigns, including new model launches, tactical, and quarterly campaigns.
• Support dealer partners with local marketing strategy, media planning, and campaign execution.
• Localise national campaigns to suit regional markets, ensuring consistency with brand guidelines.
• Plan and execute dealer launch events, test drive campaigns, and showroom activations.
• Oversee the deployment of POS materials, signage, and digital assets across the dealer network.
• Act as the main liaison between marketing, field sales, and dealer partners.
• Monitor and analyse local marketing performance; recommend improvements based on KPIs.
• Ensure full compliance with corporate identity (CI) and retail brand standards.
• Manage relationships with external agencies and suppliers for local campaign execution.
• Work closely with digital and product teams to integrate retail initiatives into online channels.
• Provide training and guidance to dealer marketing contacts on tools, campaigns, and co‑op programs.
• Administer the retail marketing budget, including processing invoices, and ensuring accurate financial reporting.
• Track marketing KPIs (leads, conversion rates, ROI) and produce regular performance reports.
• Own and manage the retail marketing budget, ensuring spend is aligned with strategic priorities and delivers strong ROI.
• Stay current on automotive retail trends, competitor activity, and marketing innovation.