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Retail marketing manager

Job in Greater London, London, Greater London, W1B, England, UK
Listing for: ELP Consult Ltd.
Full Time position
Listed on 2026-02-25
Job specializations:
  • Marketing / Advertising / PR
    Digital Marketing, Marketing Manager
  • Retail
Job Description & How to Apply Below
Location: Greater London

Full time | ELP Consult Ltd. | United Kingdom

Posted On 20/02/2026

Job Information

Manufacturing

City London

Province City of London

Postal Code EC1A

Job Description
  • Plan, manage, and deliver retail and fleet marketing campaigns, including new model launches, tactical, and quarterly campaigns.
  • Support dealer partners with local marketing strategy, media planning, and campaign execution.
  • Localise national campaigns to suit regional markets, ensuring consistency with brand guidelines.
  • Plan and execute dealer launch events, test drive campaigns, and showroom activations.
  • Oversee the deployment of POS materials, signage, and digital assets across the dealer network.
  • Act as the main liaison between marketing, field sales, and dealer partners.
  • Monitor and analyse local marketing performance; recommend improvements based on KPIs.
  • Ensure full compliance with corporate identity (CI) and retail brand standards.
  • Manage relationships with external agencies and suppliers for local campaign execution.
  • Work closely with digital and product teams to integrate retail initiatives into online channels.
  • Provide training and guidance to dealer marketing contacts on tools, campaigns, and co‑op programs.
  • Administer the retail marketing budget, including processing invoices, and ensuring accurate financial reporting.
  • Track marketing KPIs (leads, conversion rates, ROI) and produce regular performance reports.
  • Own and manage the retail marketing budget, ensuring spend is aligned with strategic priorities and delivers strong ROI.
  • Stay current on automotive retail trends, competitor activity, and marketing innovation.
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