Marketing Director

This job is with Warner Bros. Discovery, an inclusive employer and a member of my Gwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.

Welcome to Warner Bros. Discovery… the stuff dreams are made of.
Who We Are…
When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

About WBITVP

Warner Bros. International Television Production (WBITVP) is a global leader in creating, producing, and distributing world-class unscripted and scripted formats. Across production companies in 15 countries – including Wall to Wall, Twenty Twenty and Ricochet in the UK and teams across Europe, Australia and New Zealand – we bring bold, distinctive IP to audiences worldwide.

Our slate includes iconic global brands such as The Bachelor, First Dates, Who Do You Think You Are?, Reality Queens of the Jungle, and Say Yes to the Dress, alongside scripted formats such as Gossip Girl, Nip/Tuck, The Twelve, and Footballer’s Wives. We also partner with leading creators worldwide including ZDF Studios, Hungry McBear and Satisfaction.

Your New Role

We’re looking for a dynamic, organised and strategically minded  Marketing Director  to lead the end-to-end marketing and communications for WBITVP. This is a pivotal role that shapes how our story is told globally across our formats, finished programming, and flagship industry events.

As the division’s sole dedicated marketing lead, you will bring expertise, structure and creativity to a high-performing, fast-moving commercial division. You’ll work closely with our internal creative and commercial teams, and external agency partners to deliver work of an exceptional standard.

This role blends big-picture strategic thinking with hands-on delivery. You will both set direction and actively make things happen, switching confidently between building frameworks, managing complex workflows and crafting high-impact campaigns and materials.

Your Role Accountabilities

Strategic Leadership
Develop and execute an annual marketing strategy that supports WBITVP’s commercial priorities, slate, and global partnerships
Proactively deliver the division’s public narrative, ensuring our IP, talent, creative strengths and commercial wins are communicated consistently and compellingly
Embed an insight-led approach, using ratings, market intelligence and trends to inform activity
Marketing Operations & Materials
Lead the creation of high-impact marketing materials including decks, promos, sizzles, trailers, digital campaigns, catalogues, brochures, one-sheets, and event presentations (including stand presence where appropriate)
Build clear processes and timelines for global asset delivery, using project management tools for planning, tracking and visibility
Ensure all materials are purposeful, polished and aligned to strategic goals

Global Events & Trade Markets
Own the marketing delivery for London Screenings and MIPCOM, with participation in other markets (ATF, Content Americas, etc. where relevant)
Lead event-specific creative assets, showcases, trailers, e-marketing and on-site materials in co-ordination with the Creative team
Ensure WBITVP’s global presence is cohesive, polished and distinctive.
Stakeholder & Partner Collaboration
Work with Creative Format Development & Production teams, the WBITVP sales network, international production offices and central WBD marketing and comms
Manage external creative agencies, with clear briefs, strong direction, and consistent quality oversight
Maintain productive collaboration across different markets, time zones and teams
Insights, Research &…