Global Marketing Director Rare Diseases

Location: Greater London

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* Title:

** Global Marketing Director Rare Diseases
** Company:
** Ipsen Biopharm Ltd
** About Ipsen:
** Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas:
Oncology, Rare Disease and Neuroscience. Supported by nearly 100 years of development experience, with global hubs in the U.S., France and the U.K, we tackle areas of high unmet medical need through research and innovation. Our passionate teams in more than 40 countries are focused on what matters and endeavor every day to bring medicines to patients in 88 countries.

We build a workplace that champions human-centric leadership and fosters a culture of collaboration, excellence and impact. At Ipsen, every individual is empowered to be their true selves, grow and thrive alongside the company’s success. Join us on our journey towards sustainable growth, creating real impact on patients and society!

For more information, visit us at and follow our latest news on and .
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* Job Description:

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** SUMMARY AND PURPOSE OF THE POSITION
** The Global Marketing Director plays a key role in driving the business forward and supporting the affiliates   with a comprehensive range of marketing communications capabilities to effectively launch and promote its portfolio of products throughout the lifecycle. This role will work in close cross-functional collaboration with Medical Affairs, Strategic insights and HEOR & Market Access and Pricing, communications as well as key affiliate team members.#

** MAIN RESPONSIBILITIES
**** Global Brand Marketing :
*** Develops the global brand strategy based on insights and drives the execution of global marketing strategy and initiatives for the product preparing for and driving Global and supporting local market launches
* Develops and implements global commercial/marketing activities such as core branded materials, advisory boards, congress activities, customer engagement plans, segmentation and targeting
* Develops communication plans across the product life cycle and implements communication and omnichannel engagement campaigns, across the marketing mix ensuring timely delivery via KPIs
* Benchmarks against competitors and proposes corrective actions where appropriate
* Continually reviews and consolidates competitive intelligence and customer insights
** Execution of Brand Strategy:
*** Ensures close relationship with affiliates and strong understanding of local market dynamics
* Works with partner agencies in driving the core campaign and materials
* Drives local alignment with global brand strategy & initiatives
* Supports affiliate teams with the roll out of global marketing plans and programs
* Works with affiliates to identify key performance drivers and align on priority scenarios
* Develops KPIs to measure impact of global marketing activities
* Tracks functional execution of KPIs to deliver the global brand strategy
* Ensures activities are aligned with procurement process and appropriate budget is allocated, phased and supports key business opportunities
** Market Insights and forecasting:
*** Supports the development of the market research plan and acts as the marketing point for identified market research projects
* Develops a deep understanding of the patient journey, identifying appropriate leverage points, potential pain points and deep insights of all stakeholders involved in the patient journey.  Quantifies appropriately the opportunities and identifies strategies and activities grounded in the patient journey and driven by insights
* Develops meaningful actionable insights that reflect the needs of all key customer groups
* Supports consolidation, integration and analysis of insights from customers, markets, geographies and competitors
* Monitors the product life cycle landscape to ensure awareness of new insights
* In collaboration with decision support team develops the 5Y and long-range plan forecasts
* Develops in collaboration with finance and decision support monthly business performance reporting grounded in insights and communicated with strong business acumen
** Cross Functional collaboration:
*** Ensures strong cross functional…