Product Marketing Manager; Trading

We are a rapidly growing pan-European digital wealth manager, serving over 167,000 active investors with more than £ billion invested on our platform. We began in Milan in 2011 with the purpose to help more people improve their financial well‑being by making personal investing simple and accessible through technology. Fast forward to today, and we are recognised as one of the most innovative fintechs, headquartered in the heart of London.

With a team of 220+ people across 4 offices in Italy and the UK, we are proudly backed and funded by major partners including Poste Italiane, Cabot Square Capital, United Ventures, and Allianz.

Our vision

Our vision is to combine passion, expertise, and technology to provide best‑in‑class investment solutions and advice that protects and grows client wealth over time.

Our Core Values:

We’ve built our business on three Principles:

• Relationships are our first asset:
  We’re one team, built on trust, honesty, and transparency. We value our relationships above all else.
• Trust drives success:
  We give each other the space to grow. We empower our employees to succeed, so they can make a real impact.
• Our customers dream big, just like us:
  We see the bigger picture and we make sure our customers see it, too. We’re always focused on the best outcomes for our clients and for each other, no matter what the goal, or how big the dream

What this means in practice:

At Moneyfarm, our success comes from the impact each of us makes. We move with purpose, urgency, and ambition, focused on delivering outcomes that matter for our clients and our business. Everyone is empowered to take ownership, challenge the status quo, and turn bold ideas into results. As we evolve, we embrace AI as a catalyst for sharper thinking, smarter decisions, and even greater impact.

Our diversity makes this possible. Different perspectives, backgrounds, and experiences fuel our creativity and drive better decisions — it’s our competitive edge. We value people for who they are and their unique strengths: that's why we offer flexible ways of working to support them in doing their best work.

About the role

As the Trading Product Marketing Manager, you will define and communicate Moneyfarm’s trading and investing proposition across the UK and Italy. You will translate product capabilities, market insights, and customer behaviours into clear, compelling narratives that drive awareness, activation, and ongoing engagement of our self‑directed investment solutions.

You will sit at the intersection of Marketing, Product and Commercial, ensuring that our trading offering is positioned accurately, understood deeply, and experienced consistently across every customer touchpoint.

Your mission is to strengthen the connection between how our trading products work and how customers experience them. You will develop positioning, shape go‑to‑market plans, and ensure that Moneyfarm’s execution‑driven, low‑friction trading experience is clearly presented to the right audiences with the right message.

The role is primarily Product Marketing, but familiarity with CRM techniques and lifecycle optimisation is a welcome plus, especially as we scale a new vertical.

Main Responsibilities:

• Strategic positioning and proposition development
• Define and refine the messaging, positioning, and customer value narrative for Moneyfarm’s trading products (Share Investing, Conto Titoli, PAC, structured notes, bonds, ETFs, ETNCs, and future enhancements).
• Translate complex market mechanisms (execution quality, fees, asset access, order types, primary market opportunities) into simple, customer‑friendly messages.
• Own the story: from top‑of‑funnel positioning all the way to product pages, onboarding journeys, and in‑app education.
• Build a clear differentiation strategy against major trading competitors (Trading
  212, Freetrade, Fineco, Directa, eToro), ensuring Moneyfarm’s hybrid value (data clarity, integrated view, expert guidance available when needed) is always visible.
• Lead go‑to‑market plans for trading features, product improvements, market launches, and pricing updates.
• Define the value proposition, messaging framework, and content needs for CRM, content,…